Distribution

Airbnb counters Paris’ claims that many listings are illegal

Feb 10, 2019 / Airbnb
Shutterstock
Shutterstock

Airbnb said rules for short-term tourist rentals in Paris are excessively bureaucratic and might breach European Union standards.

Under French law, home owners in Paris can rent their places on short-term rental platforms for as many as 120 days in a year. The owners must also register the business with their local municipality and ads have to bear the registration number.

Inspections conducted by the Paris municipality found that at least 1,000 ads posted on Airbnb’s site didn’t abide by the rules.

Market Data

Deloitte releases its 2019 U.S. Travel and Hospitality Outlook

Feb 10, 2019 / Deloitte
Deloitte
Deloitte

The report gives a glimpse into that future, citing the current status of the hospitality and travel industries and forecasting how varying sectors will perform through 2019 and beyond.

Although Deloitte’s Outlook doesn’t see a downturn this upcoming year, it implores hoteliers to plan long-term to keep up with that growth in gross hotel bookings.

Businesses with strong plans in place for when that downturn inevitably does happen are more likely to maintain profitability. Equally as important is ensuring that when revenue generation isn’t as high, costs aren’t cut where it counts, like on talent and maintaining service levels during the downturn.

The report notes that by collaborating together, these sectors of the travel industry can continue to grow their businesses and maintain technological and revenue success even throughout a potential downturn in the coming years.

Related: Deloitte’s 9 tech predictions for 2019

Technology

HEDNA 2019 wrap-up: How algorithms influence travel buying decision making

Feb 10, 2019 / HEDNA
HEDNA
HEDNA

Artificial intelligence was a major topic of discussion, with a focus on the great importance of seamlessly integrating artificial intelligence into the core ingredients required to provide exemplary customer service.

The future of our industry will include a wide range of technologies driven by Artificial Intelligence (AI) and Machine Learning (ML), including facial recognition (smart glasses), caching (using ML to determine which data is most valuable to cache at specific times), and room mapping (harmonizing the multitude of systems describing a room type differently).

At the same time, as the use of these advanced technologies increases, the industry faces the significant challenges involved in its integration. The growth of AI and ML is particularly difficult to manage due to the hospitality sector’s frequent use of older technology with siloed data that cannot easily talk to the latest systems.

Business Travel

More businesses turned to digital brands in 2018

Feb 10, 2019 / Market Data
Shutterstock
Shutterstock

A report by expense management solution provider Certify reveals that businesses in North America are increasingly turning to digital services over traditional providers for everything from meals to transportation.

For the third year in a row, Uber was the most expensed brand among the more than 50 million expenses and US$3.3 billion in transactions processed across Certify’s North American customer base.

Meals proved to be the most-expensed category for businesses again in 2018, accounting for 17.2 per cent of all transactions. Certify says meals have seen the most expenses processed since the Spendsmart report was first launched in 2013.

But even in this category, digital brands are fast becoming the most popular option for businesses travellers who want to have meals delivered to their hotel or office.

Market Data

2019 will be the year of tech-human convergence

Feb 10, 2019 / Trends
Shutterstock
Shutterstock

Especially in the travel industry, where a host of cool, high- and low-tech travel trends are looking to keep forward-thinking companies on their toes.

Whether you think personalized digital marketing is creepy or cool, a recent report from CBInsights is predicting that 2019 is the year that personalization goes into hyperdrive.

Hyper-personalization takes the concept of personalized emails, IFEC, and product offerings to the next level using relevant, real-time data to offer consumers highly-individualized experiences via their platform of choice. It could prove to be a game-changer for the airline and hospitality industries, especially if used to offer passengers an artfully curated end-to-end travel experience.

Technology

The magic of technology & the connected customer

Feb 10, 2019 / IDeaS (sponsored)
Uber
Uber

Deluged by ever-growing oceans of data, we must trust technology and automation to keep us afloat and better serve the connected customer.

The real magic of staying in touch with customer demands happens when technology, and the data that drives it, puts more power into consumer hands. Think Uber and Lyft.

For the customer, these are simply a matter of convenience that have a definitive “cool” factor. But for the organization, it provides a wealth of digital information on customer preferences that allows them to target customer needs, wants and desires in future encounters.

Digital Marketing

The complete guide to hotel marketing in 2019

Feb 10, 2019 / SiteMinder (sponsored)
Marketingplan-190110
Marketingplan-190110

There’s much to consider when developing a marketing plan for your hotel. The scope and opportunities are massive in our current climate.

What offline channels are still available and useful to you? What online channels should you prioritise? How do you optimise the tools you use? How do you track and measure results to make adjustments? Who do you work with to help achieve your potential?

These are all very valid questions. However, before you reach this point there are two more important decisions to make.