Business Travel

CWT: 71% of business travelers embrace innovation

Jul 10, 2019 / CWT
CWT
CWT

Travelers from the Americas and Asia Pacific are more likely to favor it, while Europeans are warier of the changes.

Despite the fact that it is tempting to assume that younger age is a big factor when it comes to innovation acceptance, the results of this survey prove the opposite. Only Asia Pacific millennials score higher: 79% versus 75% of Generation X and 60% of boomers. In the Americas, Gen X travelers lead the way (78%), followed by millennials (76%) and boomers (70%), and in Europe millennials rank last at 64% after the two other generations at 67% each.

Technological innovation is the future, and frequent business travelers are already benefitting from its potential,” said Andrew Jordan, CWT’s Chief Product and Technology Officer. “Business travelers are people working away from home – so why wouldn’t they want to embrace innovations that make their journeys and their lives easier?”

Data Protection

How the hotel industry has adapted to GDPR

Jul 10, 2019 / GDPR
Shutterstock
Shutterstock

The European Union’s General Data Protection Regulation went into effect in May 2018, but many companies outside of Europe are still playing catch up.

Because it was clear that the GDPR would apply to European hotels, European hoteliers are much further ahead in being compliant with the data privacy law. The U.S. hotel industry has been a mixed bag, with many companies conducting an analysis to determine whether they would need to comply with the GDPR.

Because many of the large hotel brands have international exposure, they realized a great deal of the personal data they collected would fall under GDPR protections. As a result, the brands have driven a lot of the change in the U.S.

Digital Marketing

How Hyatt creates personalized content at scale

Jul 10, 2019 / Content Marketing
Hyatt
Hyatt

By storing its vast amount of content assets in one centralized location, Hyatt was able to better manage and personalize all its content.

By storing its vast amount of content assets in one centralized location, Hyatt was able to better manage and personalize all its content. This centralization enabled thousands of authors around the world to quickly manage and create content, which made for faster website updates and easier access to information for both authors and customers.

And because they were able to quickly test content across different web pages, traffic increased as a result of the more accurate personalization.

Distribution

Expedia Partner Solutions gets an API upgrade

Jul 10, 2019 / Expedia
Expedia Group
Expedia Group

EPS Rapid Version 2.3 includes three major enhancements and more than 25 additional upgrades to better meet the needs of EPS’s travel partners and to drive their conversion rates.

One major enhancement is the introduction of Value-Add-Promotions, through which travel partners can increase traveler loyalty. EPS’s travel partners can now reward travelers with additional benefits, from free show tickets to 10% off food and drink, with the introduction of Value-Add Promotions on more than 17,000 properties.

A second major enhancement is the Cross-Sell Recommendations API. Thanks to EPS’s machine learning models, travelers can now receive alternative property recommendations tailored to their needs, based on their flight information.

Finally, EPS Conversations have been introduced to provide a more seamless travel experience for travelers. EPS Conversations enables travelers to communicate directly with properties after completing a booking, an ideal solution for vacation rentals when travelers frequently need to confirm how to access the property or find the keys.

Distribution

Is your hotel too reliant on third-parties?

Jul 10, 2019 / Triptease (sponsored)
Triptease
Triptease

Acquiring new types of guests can be difficult, time-consuming and expensive. OTAs can help target new segments of travelers for you - but should hotels rely on those relationships?

Hear from Genevieve Materne, Vice President Global Distribution Strategy at Hyatt Hotels Corporation, about the impact that short-term gain may have on your long-term sustainability, and how to take back control of both your cost and inventory.