Advertising

TripAdvisor advertisers can now run co-branded ads on Facebook, Instagram

Oct 10, 2019 / Social Media
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Shutterstock

TripAdvisor Connect launches first on Facebook and Instagram, with plans to expand to more media channels in the near future.

The branded content ad product pairs the travel site’s audiences with the ad inventory and targeting capabilities of third-party sites. It is rolling out first on Facebook and Instagram, and the company said it plans to bring the ads to more media channels soon.

The ads will appear as co-branded content posts with TripAdvisor’s logo and company name and the “Paid Partnership” language at the top of the ad.

Ads can be targeted using Facebook’s targeting features and TripAdvisor’s audience profiles. The profiles have been built using TripAdvisor’s Facebook and Instagram followers, in addition to the more than 490 million unique monthly users that visit TripAdvisor’s website.

Business Travel

RoomIt by CWT expands channel manager connectivity

Oct 10, 2019 / CWT
CWT
CWT

SiteMinder, Vertical Booking, RateGain and RateTiger have signed distribution agreements with the company.

RoomIt by CWT the global hotel distribution division of CWT, announces new strategic partnerships with multiple global hotel guest acquisition platforms. The partnerships provide business travelers with more choice and hotels with greater access to customers.

Properties connected via channel managers are available globally, for all points of sale through CWT travel counselors as phase one. To be eligible, participating properties must be located in a business travel destination and provide amenities and services that cater to business travelers, including last room availability, in-room Wi-Fi, same-day cancellations and loyalty points (if applicable).

Digital Marketing

Travel Oregon experiments with voice search

Oct 10, 2019 / Voice Recognition
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Shutterstock

Travel Oregon is claiming to be the first tourism agency in the country to experiment with distributing content through voice search with its new “Hey Alexa! Play the Oregon Wine Quiz!"

The interactive wine quiz first asks users about general and more connoisseur-focused questions involving Oregon winemaking before "unlocking" one of four podcasts. This content ranges from interviews to storytelling from some of Oregon's more prominent wine industry professionals.

While the development of the app was a relatively quick process, creating the content and testing took about six months. "The challenge in creating this content was that it was not only a technical challenge but also a 'story' challenge," says Linea Gagliano, director of communications at TO. "We wanted to educate relatively new folks about Oregon’s wine country regions along with imparting some real knowledge to those who already know us well."

Digital Marketing

If you think email is dead, think again

Oct 10, 2019 / Email
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Adobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails.

The respondents are spending up to five hours a day checking their emails (both work and personal). In fact, they actually feel that the amount of time they are spending is ‘just right.’

There is a trend of more people being more mindful with their email habits and even the slight decline in email usage shows that email can still be powerful but there is an understanding of the importance of setting some boundaries in it.

Adobe has asked American workers the main things that they find annoying in work and personal emails when receiving brand offers.

Adobe: 2019 Email Usage study

Advertising

What hoteliers get wrong with in-context ads

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Shutterstock

What is holding hoteliers back from effectively implementing in-context ads? Sabre Hospitality takes a look at how you can overcome the most common barriers that often stand in the way of many hoteliers today.

Contextual advertising is behavioral and driven by customer data. It allows you to take your booking engine and CRS data and create highly relevant ads that are personalized to each unique guest based on their age/gender, social profiles, sites visited and booking channels, travel preferences and other valuable information gathered from past stays or travel searches.

Getting more granular, tapping into the right data can help hoteliers assess what their customers are looking for based on interests, demographics, possible budget range and desired vacation destinations, giving brands an opportunity to create a tailored offering to fit a user’s interests.