Distribution

Airbnb and Miami Beach are at war. Travelers are caught in the crossfire.

Mar 11, 2019 / Airbnb
Miami-beach-190312
Miami-beach-190312

Renters often find out their weekend home is illegal when they get a knock on the door.

Typically, when the city’s code compliance officers come across illegal short-term rentals, they ask renters to contact their hosts and ask to be relocated. In situations where the hosts won’t cooperate, guests still have to leave.

Airbnb, for its part, is currently suing the city, saying that its regulations are overly burdensome.

In the increasingly heated war between the rental companies and communities, renters who unwittingly book rooms that are being offered illegally, are the collateral damage.

Distribution

AHLA on Airbnb’s purchase of HotelTonight app

Mar 11, 2019 / Airbnb
Shutterstock
Shutterstock

Airbnb's latest scheme is just further proof the company is playing in the hotel space while evading industry regulations, says William Rogers, President and CEO of AHLA.

"It's also likely a realization by Airbnb that their current business model is flawed with its reliance on income from illegal activity by commercial investors using their site. We're not surprised by this move given major cities, including New York, Boston, Los Angeles and Washington, D.C. just passed strong short-term rental laws last year to rein in Airbnb," he said.

"If Airbnb wants to enter the hotel business, then it needs to do so on a level playing field and be regulated, taxed and subject to the same safety compliances and oversight that law-abiding hotel companies adhere to each and every day."

Loyalty Program

Marriott sets high aspirations for Bonvoy

Mar 11, 2019 / Marriott
Marriott
Marriott

CEO Arne Sorenson told analysts that when it comes to taking stock of the group's 30-brand stable, "the brand that is most important is Marriott Bonvoy."

"Each hotel brand hopefully says something," added Sorenson. "It's got a product definition ... and it meets the expectations of our customers in a way that lets them sort of understand what they're booking within our portfolio. But it's that Bonvoy umbrella branding which is the most important thing."

The fact that Marriott expects Bonvoy to serve as a kind of parent brand for its diverse portfolio could be a tall order for the loyalty program, especially since the platform's moniker has received a mixed response.

Products & Services

Sheraton gets a new logo

Mar 11, 2019 / Sheraton Hotels & Resorts
Sheraton-190312
Sheraton-190312

Marriott unveiled a new logo for Sheraton Hotels & Resorts that pays homage to the brand’s past and depicts its vision for the future.

The new design is the latest development in the brand’s planned transformation, which Marriott announced in June last year.

Marriott is repositioning Sheraton as the central gathering place of communities around the world, welcoming guests and locals into a public space that embodies the modern town square vibe.

Digital Marketing

eBook: The travel marketer’s guide to mastering display advertising

Mar 11, 2019 / Advertising
Shutterstock
Shutterstock

The free Skift eBook explores the current state of digital travel marketing and provides a comprehensive list on how to improve campaign performance.

This eBook highlights challenges that can hinder a travel brand from implementing a successful display advertising strategy. It identifies six roadblocks and provides actionable insights to these challenges.

Bannerflow also interviewed Lonely Planet’s lead designer, Zach Keller, about the benefits, learnings, and most critical aspects of display advertising in a creative management platform.

Digital Marketing

How to diagnose traffic drops on your hotel website – part two

Shutterstock
Shutterstock

The second of this two-post series shows how to determine why your channels might have dropped in four key areas: organic traffic, paid search traffic, referral traffic, and social traffic.

Often, a drop in organic landing page visits will be to your homepage. The reason for this is harder to pinpoint, but 90% of the time, the decrease in traffic to the homepage is due to a dip in searches for your hotel’s brand name. This is often symptomatic of a larger, underlying marketing or positioning issue.

Branded searches might drop because of a previous major event or marketing push. This may have led to an abnormal surge in people searching for your hotel name.

Related: How to diagnose traffic drops on your hotel website

Digital Marketing

Highlights from ITB Berlin Convention

Mar 11, 2019 / Triptease (sponsored)
ITB
ITB

The biggest topics for discussion: luxury travel trends, Chinese outbound tourism and emerging technologies.

China: Hotels should look to emulate what Ctrip does best: provide Chinese customers with relevant content on both your hotel’s and third-party websites, as well as on local social media channels.

Data: Smart data can make a hotel’s direct booking offers unique and personal. “It can make your customers think ‘they know me better than OTAs,’” says Clinton Anderson, President, Sabre Hospitality Solutions.