Market Data

Ctrip faces turbulence in journey to the top

Jan 14, 2019 / China
Ctrip
Ctrip

Amid the uncertainty of China's slowing economy, Ctrip is seeking to reduce its reliance on its home market, where domestic travel still contributes nearly 70% of group revenue.

China's economy is slowing and its consumers are increasingly cautious. At the same time, online competition is growing rapidly as ambitious tech giants such as Tencent Holdings and Alibaba Group Holding look to the travel market for new business opportunities.

Amid that uncertainty, Ctrip last month brought together more than 2,000 of its suppliers and business partners to set out its growth strategy. It was the first time the company had hosted such an event, hoping to reinforce ties in a vast network of products and services that Ctrip's new competitors have not yet achieved.

The bottom line: Succeeding as an OTA in today's connected world is about much more than booking flights or hotel rooms.

Technology

Ctrip invests in hotel robot manufacturer

Jan 14, 2019 / AI
Yunji Technology
Yunji Technology

Ctrip has invested in Yunji Technology to “promote smart service applications in the hospitality industry” and “make travel smarter and happier for its users.”

Yunji’s robots are already being used in more than 500 hotels in China to escort guests to their rooms, deliver room service and provide concierge-type assistance. The robots are also in operation in hotels in Japan, South Korea, Singapore, Thailand, Saudi Arabia and North America.

Ctrip says the collaboration is part of its artificial intelligence strategy, which kicked off in March 2017 with the launch of its “Easy Stay” smart hotel solution.

Market Data

UK hotels lagging behind European rivals

Jan 14, 2019 / UK
Shutterstock
Shutterstock

UK hotels are underperforming compared to the EU average on every key metric, new figures reveal.

Hotel occupancy rates in the UK in November rose by just 0.6% while the European average was up by 1.2% while revenue per room was up 1.7% in the UK against 4.5% in Europe.

The data from UKHospitality came with a demand on government to “foster an operating environment that enables the hotel market to thrive and remain competitive” against European counterparts.

Digital Marketing

How Instagram inspires and changes travel

Jan 14, 2019 / Instagram
Shutterstock
Shutterstock

Instagram has been a pivotal source of travel inspiration for many in recent years, resonating especially with the millennials.

According to a recent survey conducted by Schofields, more than 40 per cent of travellers under 33 prioritise ‘Instagrammability’ when choosing their next holiday spot.

But Instagram is more than a visual buffet of beautiful travel images. It’s proving to be a great source of destination inspiration for travel agents too.

What’s next: 2019 will see many more travel brands to experiment with engaging with customers on Instagram.

Digital Marketing

What is attribution modeling?

Jan 14, 2019 / Attribution
Shutterstock
Shutterstock

As marketers invest in more channels and digital mediums, getting a unified view of a customer’s journey is only getting harder.

Attribution models are used to assign credit to touchpoints in the customer journey. For example, if a consumer bought an item after clicking on an display ad, it’s easy enough to credit that entire sale to that one display ad.

But what if a consumer took a more complicated route to purchase? She might have initially clicked on the company’s display, then clicked on a social ad a week later, downloaded the company app, then visited the website from an organic search listing and and converted in-store using a coupon in the mobile app.

Why it matters: Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself.

Products & Services

Insights from IHLA's Inspire Summit ’18

Shutterstock
Shutterstock

Each year, the International Luxury Hotel Association (IHLA) brings together hoteliers from all over the world to speak about current topics affecting the industry.

This year’s event focused on inspiring the luxury guest experience. Many presenters brought new and interesting perspectives on exceeding expectations of elite guests, while industry insiders described the influence of technology on the guest experience.

In the opening session, industry veteran Ted Teng, President & CEO of The Leading Hotels of the World, looks back at his 40 years of service and shares his perspective of what the future in hospitality may hold.

Distribution

OTA Insight's rate shopping infrastructure receives complete technical rework

Jan 14, 2019 / OTA Insight (sponsored)
Shutterstock
Shutterstock

The reworks will be the base on which OTA Insight will build future product developments.

The company is now able to predict in advance when a rate shop could be delayed so much that data feeds, email reports and the like are impacted.

Certain data is more time-sensitive than others. For example, data sent to your RMS provider needs to be shopped sooner than daily reporting shops. OTA Insight now offers full support for dynamically changing priorities in our shopping workload.