Market Data

Airbnb for Work uncovers surprising trends in needs of modern workers

Feb 12, 2019 / Airbnb
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Shutterstock

A new survey from Airbnb for Work finds similarities in what groups of workers now want from their employers, along with some very surprising differences in mindset between the generations, and between managers and those who don't manage people.

The survey found that when it comes to generational differences, younger workers—Millennials (born between 1981 and 1994) and those from Gen Z (born between 1995 and 2010)—are slightly more satisfied with their jobs than Gen X (born between 1965 and 1980), as 25 percent of 26-35-year-olds are "extremely satisfied," while only 18 percent of 36-50-year-olds are.

For Millennials and Gen Z, that satisfaction is tied to their company's role in the world. Four out of five Gen Z workers, for example, believe their company needs to take a stance on global issues.

The younger generations are more inclined to want to work in non-traditional spaces. A shared or open workspace is much more desirable to your typical Gen Z employee, who says it helps them feel more motivated and make stronger connections with their team members. Your average Baby Boomer (born between 1946 and 1964) still wants a traditional office, which they take as a sign of being valued. So, allowing for both may be the answer for today's modern employer.

Digital Marketing

Hotelier’s basic guide to remarketing: From bounce to booking

Feb 12, 2019 / Remarketing
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Shutterstock

For most hotels, remarketing is an invaluable tool for recapturing lost revenue and visitors who have bounced from your site.

For instance, remarketing can target a non-converting visitor to your hotel’s (or even a competitor’s) site. For hoteliers, the main concern you want to be aware of is how effective regaining these visitors can be.

One reason some hoteliers often get confused by (and unfortunately, deterred from) remarketing is that there are some distinctions blurring the line between what constitutes remarketing and what does not.

Distribution

Sabre revenue comes up short

Feb 12, 2019 / Sabre
Sabre
Sabre

Operating income was down 10% for the quarter to $121 million compared to the same quarter in 2017.

Within its Travel Network business, revenue increased 7.5% to $665.2 million for the quarter, which Sabre attributes to global bookings growth especially in North America and the Asia-Pacific region, as well as an increase in the average booking fee.

Revenue for Hospitality Solutions increased 3.8% to $66.7 million with good revenue growth coming from the SynXis reservations system.

Products & Services

How hoteliers can optimize the check-in process

Feb 12, 2019 / Guest Experience
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Shutterstock

What’s the goal of every guest check-in? It’s more than delivering the guest a room, but for many years that’s how check-in has been treated – as a means to an end.

But no matter how a guest checks in, via mobile or at the front desk, check-in should be so much more. It is the beginning of the on-property experience, and it can tell a guest so much about what her stay will be like.

If she’s checking in via mobile, the experience can make or break her feeling of trust with the property based on the seamlessness or friction of the mobile experience.

Technology

A practical guide for affordable virtual reality productions in travel

Feb 12, 2019 / VR
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It's not hard or too expensive to get started creating your own VR content. And while the quality of your photos and videos might not be as good as the pros, it certainly will be authentic.

Consumer adoption of virtual reality (VR) has been on the upswing since affordable headsets, both standalone and versions powered by smartphones, hit the market.

It's already proving to be a useful sales tool for travel advisors who have been among the early adopters of the technology.

But VR has one big downside: Creating professional-level content is expensive - some might say prohibitively expensive.

Digital Marketing

Turn user-generated content into direct bookings

Feb 12, 2019 / Triptease (sponsored)
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Shutterstock

Hamilton Island has created a two-fold strategy, which sees UGC and professional photography working in harmony to create maximum engagement with our followers.

At times, as marketers we are guilty of undervaluing UGC compared to professional brand photography. Arguably, given the right lighting and situation, an amateur Instagram user can capture a more impactful and meaningful shot than a professional photographer.

Hamilton Island invests in interaction with its hashtag and identifying advocates to create UGC. Once it has obtained permission for the use of UGC the hotel always makes sure it gets lots of mileage out of it, just as it would with professional photography.

Products & Services

Five major design trends in hospitality

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Shutterstock

In 2019, you can expect to see hotels creating vibrant new social spaces, investing in energy-reducing technologies, and focusing on hyper-local design to wow guests and match their increasingly high expectations.

As global travelers increasingly choose hotels based on their eco credentials, hotel design is all about going green in 2019. In an effort to become more environmentally friendly, a wave of properties are investing in energy-reducing technologies.

Yotel New York is currently upgrading its thermostats to feature heat sensors that sync with the property management system, allowing hotel staff to see when a room is occupied.