Distribution

What happens to rate parity when Airbnb is an online travel agency?

Jun 12, 2019 / Airbnb
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Shutterstock

As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world.

For consumers, comparing vacation rentals directly to hotels in search results is a desirable experience that expands choice. But it also means that there are no easy apples-to-apples comparisons.

The amenities and property characteristics that make a four-star hotel are not what make a four-star-reviewed vacation rental property. For guests, this is a complicated process that affects how they perceive hotel value propositions.

Related: Airbnb seeks to lure more hotels with new fee structure

Business Travel

Choice Hotels expands corporate traveler reach

Jun 12, 2019 / Choice Hotels
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Shutterstock

The company currently captures about $980 million from corporate travelers and anticipates to reach $1.7 trillion by 2022.

One way Choice aims to reach more business travelers is through an advertising campaign aimed set to launch on Monday. It will kick off with a TV spot and will include digital, social, radio, print and out-of-home advertisements.

Choice has been on an investment roll in recent years, spending $725 million on its Cambria brand, which is geared toward business travelers, and, in a joint venture with its franchisees, a combined $2.5 billion to upgrade the midscale Comfort brand.

Branding

IHG launches ‘We’re there’ marketing campaign

Jun 12, 2019 / IHG
IHG
IHG

The new global marketing campaign for its Holiday Inn and Holiday Inn Express brands, titled “We’re there,” focuses on connecting people in person, not just digitally.

It's an expression many tired travelers long to hear: We’re there. That’s now the name of IHG Hotels & Resorts’ new global marketing campaign for its Holiday Inn and Holiday Inn Express brands.

“We’re there” is meant to unify the two brands with a focus on the human connections they have helped form over the last 70 years. The first Holiday Inn opened in Memphis in 1952, and now the brand includes more than 4,000 hotels worldwide.

Distribution

What’s holding mobile hotel bookings back?

Jun 12, 2019 / Mobile
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Shutterstock

Mobile represents a large and growing segment of your website visitors. But they will not book with you, if you don't offer a seamless mobile experience.

Mobile bookings aren't "next year's problem." They're not a trend you can afford to ignore. Lost mobile bookings dramatically influence your business right now, pushing guests towards OTA's as their first, last, and only choice for bookings, and driving up the cost of guest acquisitions both in the near-term and down the road.

Fixing the problems takes work. But it's work that's well within your capabilities. Plenty of effective solutions exist in the marketplace to help you address these needs. But you've got to begin. Right now.

Market Data

Mary Meeker Report: Social media usage flat globally

Jun 12, 2019 / Social Media
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Shutterstock

Mary Meeker has released her annual internet report, giving marketers a glimpse of where we are globally in terms of social media use and online ad spend, among other trends.

While overall internet usage keeps growing, social media usage is flattening - but that’s not slowing down online ad spend.

The number of those people logging into social media networks daily is decelerating. As recently as 2016 and 2017, social platforms saw as much as 6% growth year-over-year. In the past year, that growth has slowed with social media usage up just 1% between 2018 and 2019.

Mary Meeker: Internet Trends 2019

Distribution

Hotels have an extraordinary advantage over OTAs

Jun 12, 2019 / Triptease (sponsored)
Triptease
Triptease

The Direct Booking Summit EMEA opened its doors in Paris, with 25 experts presenting keynotes, panels and debates across a wide range of fascinating topics.

Antoine Dubois of Accor Group took the audience through the process of streamlining branding with simplicity, immediacy, personalization and looking beyond the stay.

Geneviéve Materne, Vice President of Global Distribution Strategy at Hyatt, evaluated the relationship between hotels and third parties, advising attendees to “control your cost and get back control of your inventory” with an abundance of actionable takeaways and relatable examples.

Technology

GCH Hotel Group rolls out apaleo in less than 24 hours

Jun 12, 2019 / apaleo (sponsored)
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Shutterstock

New project with ibis Styles enhances the digital guest journey and improves internal operations.

Most hoteliers know that getting a new property management system (PMS) up and running isn’t always easy - the project can take time and cause headaches for staff members learning the new system.

GCH Hotel Group, one of the leading hotel management companies in Europe knew it was necessary to move away from the legacy system that was the backbone of its new ibis Styles property, but its requirements came with at a cost: migration to a new system should happen in less than a day.