Distribution

Want the best prices for your trip? Google thinks it can help.

Aug 12, 2019 / Google
Google
Google

Whether you’re looking for the best flight prices and neighborhood for your stay, or you’re on-the-go during your trip, Google can help with your travel needs from start to finish.

When you’re booking a hotel, you may need intel on neighborhoods to stay in and what you’ll expect to pay. In the next few weeks, you’ll see helpful information about top neighborhoods, the best time to visit and typical hotel prices at the top of your hotel results on desktop at google.com/travel globally.

Let’s say you’re planning a trip to Paris. Once you’ve searched for hotels for your destination and dates, click on “Where to stay” at the top of your hotel results. For each neighborhood, you’ll see a description, the average price and more. You’ll be able to filter your results for hotels in a specific neighborhood.

Products & Services

Disruptors: It's much harder for the hotel industry to adjust than it is for other industries

Aug 12, 2019 / Guest Experience
Shutterstock
Shutterstock

Giving consumers experiences has become the holy grail for retailers of all types and hospitality and lodging is no exception.

As with other classes of consumer products, that’s particularly challenging for the big legacy brands. How do you make a Hilton hotel into an experience that’s different from what you’ve done before? It’s even harder than it is with other types of consumer products because a hotel room isn’t something you can just change overnight.

What’s a hotel brand to do when new entrants come into the market offering something different?

Big brands are trying to adapt by developing concepts like Hyatt Place that offers hipper looking spaces in destinations that are more likely to attract younger consumers. Accor says it is venturing forward with its own form of Airbnb and it is contemplating buying some of the outliers. Marriott is also creating a system to compete with the upstarts.

Products & Services

Why Choice Hotels is giving its technology team a seat at the table

Aug 12, 2019 / Choice Hotels
Choice Hotels
Choice Hotels

Robert McDowell, chief commercial officer of Choice Hotels, explains why he’s making sure the company’s technology team has a seat at the table - and not just to fulfill business requests or resolve tickets.

Before you can get on the same page as your customers, it’s important to get your internal teams speaking the same language. For Choice, this meant aligning all of our processes and KPIs to focus on delivering a frictionless experience for our customers and franchisees across platforms.

When all teams are working toward the same vision and with the same processes, they're freed to experiment and make informed decisions. That, in turn, shows trusts its people. If something doesn’t work, they iterate, reframe, and try again.

Market Data

Travel: Re-inventing the experience

Aug 12, 2019 / Trends
Shutterstock
Shutterstock

Mass-travelling deprives us of these genuine experiences. It is often reduced to ticking the boxes and following the route defined by someone else - travel agencies in the early days, and travel blogs now.

But Millennial-style tourism like staying in the “art”-hotels or eating a “best-in-town” avocado toast might not be better than being an old-style tourister with a hulk of a camera and an ugly panama. It is just putting extra gloss on the same old thing whose name is superficiality.

It is time to become an “anti-tourist” and make conscious choices about where you go and what you want to see, feel and experience. The anti-tourist is not an actor following someone’s script, he is a creator of his own journey. This means that I am going to skip some things and focus on what is essential for me. It also means traveling less, but better, making each journey a unique experience and staying open to all wonderful ‘unknowns’ along the way.

National Geographic: The future of tourism

Data Protection

Is your hotel prepared for the California Consumer Privacy Act?

CAPrivacy.org
CAPrivacy.org

A raft of new data privacy laws have come into force over the past few years, and many have had a major impact on the hospitality industry.

The California Consumer Privacy Act (CCPA) is a piece of legislation that has been created to protect the personal data rights of California residents. It passed into law on June 28, 2018 and comes into full effect on January 1st, 2020.

Which hotels does the CCPA apply to? The CCPA applies to all hotels that do business with Californian residents - even if that hotel is based outside of the state.