Distribution

Hotel industry mounts attack on Airbnb with House bill

Sep 12, 2019 / Airbnb
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Shutterstock

Airbnb and other short-term rental companies are worried that new legislation in Congress would require them to police their own rental platform and crack down on users.

The fight between the hotel lobby and rental platforms like Airbnb is entering a new phase as lawmakers on Capitol Hill weigh legislation that threatens companies that advertise short-term rentals.

The powerful American Hotel and Lodging Association (AHLA) and tech companies have been facing off in cities and states across the country in recent years, but that battle is now heating up in Washington as lawmakers and regulators weigh a host of measures to address home-sharing services.

Business Travel

How CRM is transforming corporate travel buyer/supplier relationships

Sep 12, 2019 / CRM
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Shutterstock

Customer relationship management tools are conquering the corporate world, and the implications for managed travel are profound.

Service providers like travel management companies and suppliers like airlines and hotels are using CRM to decide whether to respond to buyer RFPs, determine pricing and track the performance of accounts they win.

Better information about customers and prospects alike is making suppliers more discriminating about whether to bid or not, based in large part on how much they know about the client.

As a result, buyers are coming under pressure to engage more continuously with the marketplace and to disclose more data about their programs to attract bids.

Technology

How online hotel check-in technology supports personal service

Sep 12, 2019 / Guest Experience
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Shutterstock

Learn how online hotel check-in solutions can reduce admin and free up time for connecting with your guests.

If there’s one thing in the hospitality world that has remained constant until now, it’s the check-in procedure. But online hotel check-in is on the rise, and even small property owners should be excited by the opportunities it brings.

Here’s why online hotel check-in actually enhances the guest experience by giving you more time to provide personal service.

Digital Marketing

Hubspot's ultimate guide to email design

Sep 12, 2019 / Email
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Shutterstock

Discover how email design can help you effectively reach your target audience, boost conversions, and build long-term relationships with prospects and customers.

In 2018, there were over 3.7 billion email users around the world. By 2022, this number is expected to increase to 4.3 billion.

A group within that large number of users includes your business’s target audience, the people you want to market your brand, products, and services to via email.

To ensure your emails stand out and grab the attention of these target audience members, you must consider email design.

Technology

The shift away from out-of-the-box hotel management solutions

Sep 12, 2019 / apaleo (sponsored)
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Shutterstock

Until recently, hotels had been stuck with one singular approach to their tech: a closed, out-of-the-box solution to manage nearly all their business needs.

For hotels, this system was built by the PMS provider. Legacy systems tried to do it all, attempting to cover everything from reservations and inventory to loyalty programs to business intelligence tools and more. While rich in functionality, these systems pose a variety of problems – they aren’t nimble, they don’t connect well to other systems, they are expensive, and many hoteliers don’t need (or like) all the features offered.

In the last few years, a new architecture has emerged, which has been embraced by major brands like Netflix, Amazon, Google, and Hulu. It is a microservices approach. This approach is API-driven and allows different pieces of the product or platform to work independently of each other while communicating through APIs. The latest generation of hotel technology takes a similar approach, using many lean systems that connect seamlessly.