Technology

Self-serve kiosks becoming more popular at hotels

May 13, 2019 / Guest Experience
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Shutterstock

As self-serve options evolve and become widespread for guests at hotels, hoteliers are mindful to not lose the human element entirely.

From check-in and check-out to food pantries and even wine and champagne dispensers, the self-serve movement in the hotel industry continues to grow and evolve.

Guests love the convenience of these options, according to hoteliers, but from an operational standpoint, self-serve isn’t as simple as it might seem. Still, it’s worth it to expand self-serve options to grow guest satisfaction and keep up with competitors.

Products & Services

Hilton: Top trends shaping the way we travel

May 13, 2019 / Hilton
Hilton
Hilton

The hospitality industry is constantly evolving and hoteliers must keep up with the pace by integrating technology to better serve the guests’ growing needs.

With more and more travellers looking for travel experiences that promote health and well-being through physical, psychological, or spiritual activities, Hilton expects that integrating end-to-end wellness for our guests will create a total 360-degree wellness travel experience that ensures they simply feel better on the road.

And as the popularity of pop-up concepts grows and gains presence more broadly, we may see very specialised, localised pop-up offerings that “spice up” room service. Like Hilton’s first vegan suite, which offers locally sourced vegan treats in their mini bars and a redesigned vegan culinary food and drink menu.

Market Data

Dream, book, travel, repeat.

May 13, 2019 / Phocuswright
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Shutterstock

According to a new Phocuswright research graphic, Destination Selection Trends Among U.S. Travelers, a quarter of U.S. destination selectors say they actively research new trips at least once a month.

Destinations and travel marketers need to consistently entice travelers to remain top of mind.

Two thirds of U.S. destination selectors had their last trip destination in mind when they were planning. Those who go international are a bit more open.

More than two-thirds of domestic travelers started booking at least a month before departure, and almost half of travelers who chose the destination are likely to spend only a week deciding.

Digital Marketing

Mailchimp set to launch full-service marketing platform

May 13, 2019 / Email
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Shutterstock

The email marketing company is rolling out customer relationship management software, websites, and more tools to help its customers reach audiences.

Mailchimp is best known as an email marketing platform - hence its name - but in recent years the company has aggressively expanded into other marketing offerings for small businesses.

Now the Atlanta company is rolling out additional tools to help customers reach their audiences wherever they may be. That includes a customer relationship management tool that will offer data-driven recommendations on how best to target new and existing customers, and a new website-building platform.

Digital Marketing

What Google's bet on visual search means for advertisers

May 13, 2019 / Google
Google search 190513
Google search 190513

Google showcased its visual search product during its IO event in San Francisco last week, and while marketers certainly see its potential, it's not without caution.

Google is rolling out both computer vision and augmented reality directly into Google Search. In one instance, Google showed how someone searching for a pair of New Balance shoes could see what they look like from multiple angles. At the same time, that person could also see what those shoes would look like next to their outfit thanks to augmented reality.

Other companies such as Pinterest and Microsoft are also working on or already have similar offerings, but Google is dominant when it comes to search, commanding more than 70 percent market share worldwide, according to eMarketer.

Digital Marketing

The five most damaging hotel website design mistakes

May 13, 2019 / Triptease (sponsored)
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Shutterstock

Spending time and effort bringing customers to your website is only half the battle when it comes to driving direct bookings. You also need to make sure that the user experience is effectively converting them into bookers.

Different people respond to different messages. It's key to work out who wants to come to your hotel and make sure they get the information they want to see.

It may be tempting to target as many people as possible with content that you’re particularly proud of, but this unfocused approach does not lead to better conversion rates. Identifying the personas of your ideal guest types and targeting them with concise messages that are specifically relevant to them will work far better than a broad brush approach.

Digital Marketing

HEBS Digital: The Q2 hotel digital marketer’s whitepaper

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Shutterstock

The whitepaper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence.

Read the Q2 2019 whitepaper to learn about:

What’s Trending: Stay in the loop with the need-to-know trends of the quarter, including video coming to Google responsive display ads, the rise of Snapchat advertising, and asymmetrical website designs.

From the Design Studio: Get inspiration from some of our most creative clients who use their websites to provide a compelling look at the property while driving direct bookings. Read more about the recent website launches of Hotel Retlaw, Ayres Hotels, and Morongo Casino, Resort and Spa.