Technology

The “Retail Revolution” in the hospitality industry

Shutterstock
Shutterstock

A new Sabre report details how innovative retail and hospitality players are harnessing six key consumer trends to drive innovation and improve their guest experience.

It includes actionable insights to fuel creativity and gain a deeper understanding of how concepts can be applied to provide guests with convenience, relevance, fun, recognition and support – the things they crave in today’s retail-driven environment.

Technology is changing the expectations of today’s traveler. They demand flexibility, optionality and a seamless shopping experience that goes beyond booking a guest room. This presents exciting opportunities for hoteliers to extend far beyond their traditional offerings,” said Clinton Anderson, president of Sabre Hospitality Solutions.

Distribution

TripAdvisor looks to counter Google by considering loyalty initiatives for first time

Aug 13, 2019 / TripAdvisor
Shutterstock
Shutterstock

TripAdvisor is contemplating the introduction of a loyalty program and is taking steps to increase engagement from its members as part of a plan to counter the reduced free traffic the company gets from Google.

TripAdvisor doesn’t have a formal loyalty program, but considers consumers “members” when they register for the site; they can then do such things as posting reviews and photos.

According to the company, TripAdvisor members visit directly 5x more, cross-shop 4x more, come back to the site 3x more and generate more revenue than the average TripAdvisor user.

Through the second half of this year and into 2020, TripAdvisor plans several initiatives to grow its membership base, the company said. Among them, the company said it plans on “determining which type of loyalty program makes sense for our community.”

Related: TripAdvisor focuses on good news as overall revenue continues to fall

Distribution

Skyscanner is closing its user-generated travel planning mobile app

Aug 13, 2019 / Skyscanner
Skyscanner
Skyscanner

Ctrip's Skyscanner will close Trip by Skyscanner next month, marking the end of the user-generated travel planning mobile app and website founded in 2010 under the brand Gogobot.

Skyscanner pulled the plug at a time when consumers don’t want to visit yet another travel website when they already visit so many to plan and book vacations. Also, Facebook and TripAdvisor have proved to be more popular sources of like-minded travel advice.

Since acquiring the company in November 2017, Skyscanner salvaged its collection of reviews and photos of destinations and attractions. In recent months, Skyscanner has been importing the older Trip/Gogobot content. It plans to use the reviews and photos as a base to prod its users to post their own comments and images.

The move comes in response to a key trend. A growing number of consumers want to do all of their travel research and booking at the same source - or from as few sources as possible.

Products & Services

Why Airbnb, Target, and Walmart are betting on the experience economy

Aug 13, 2019 / Experience Economy
Airbnb
Airbnb

The experience economy is redefining retail environments. Here’s a look at how by the numbers.

Consumers are increasingly choosing to spend their money on experiences rather than material goods. To keep up, retailers are trying to sell their customers both.

More U.S. malls are sparing space for experiential offerings than ever, and now, the already revolutionary Airbnb is helping travelers get out of the houses it provides them with and into the world with Airbnb experiences and Airbnb Adventures. Here are the trends in the market that makes memories.

Related: The “Retail Revolution” in the hospitality industry

Digital Marketing

How important are Google reviews?

Aug 13, 2019 / Net Affinity (sponsored)
Google
Google

Since 2015, Google has seen the most dramatic increase in the number of reviews compared to other online review platforms, and it’s the fastest-growing at the minute.

Google reviews are fully integrated with maps and search, too. Its legitimacy means people will tend to trust the reviews, it also means people are physically seeing the star rating and review appear before them when they Google search your property.

When they Google your hotel, they get served with your pretty little ‘Google My Business’ box containing: your hotel’s location, hours, phone number, reviews, website, rates and option to book. This is why it’s so important to have correct info and flawless imagery up that represents your property in the right way.