Distribution

Localization helps Booking.com's growth on China

Oct 13, 2019 / China
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Shutterstock

Booking Holdings made its early money on a travel boom in the U.S., the world’s largest economy. Nowadays, it’s working hard to do the same in the world’s No. 2, China.

By partnering with China digital heavyweights, Booking.com has been making improvements for users on its own Chinese version app. For instance, it now accepts mobile payment with Chinese payment services such as WeChat Pay, Alipay, and UnionPay; users may use their WeChat accounts or mobile numbers to register or log into the app.

That’s smart because according to Booking.com research, 73% of Chinese travelers wish to have a “one-stop” travel app where the click of a button solves everything from purchases to baggage tracking.

Market Data

US expects Indians to be its fastest growing int’l visitors by 2024

Oct 13, 2019 / India
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Shutterstock

The US Department of commerce’s “Forecast of International Travellers to the US by Top Origin Countries” sees the number of Indian visitors growing from 13.8 lakh (actual) in 2018 to 14.3 lakh in 2019, and to 18.8 lakh in 2024.

This five-year anticipated growth of 37% in absolute terms (comparing 2019 to 2024) and 5% CAGR (compounded annual growth rate) is the highest among the top 21 source visitor countries for which the forecast has been released.

The average five-year growth in the total number of visitors from all 21 countries is 13.7%. The CAGR of 2.2% for visitors from these 21 countries is expected to rise from 7.9 crore in 2019 to 10.9 crore in 2024.

By virtue of sharing a land border with the US, immediate neighbour Canada, followed by Mexico, also an immediate neighbor, are the top two source markets for international visitors to the US.

Revenue Management

Why airlines keep creating even more types of fares

Oct 13, 2019 / Airlines
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Shutterstock

Many airline executives insist that their so-called New Distribution Capability, or new method of sharing data for selling tickets, will hit a major target next year.

Airlines have long wanted to move to so-called personalized pricing. They would like to sell online in ways that make it more difficult for a traveler to comparison-shop by the lowest price alone. Eventually, they want to promote tickets based on a traveler’s spending history.

To achieve these goals, airlines need distribution channels like online and offline agencies to cooperate. The industry needs to adopt new technical ways to display their fares and other content. But change has been slow.

Digital Marketing

HSMAI on budgeting and planning for 2020

Oct 13, 2019 / Budget
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Shutterstock

It’s budget season for the hospitality industry, including members of HSMAI’s Revenue Optimization Advisory Board, who on a recent call discussed their planning process for 2020.

Members had varying ideas for what the upcoming year will look like and how best to confront potential issues. “We see this next year being markedly different than 2019,” one ROAB member said. “No matter what region we’re looking at globally, there are concerns for different reasons that are intertwined.”

One challenge that came up was setting realistic goals versus being aggressive and trying to exceed the previous year’s numbers. “Do you set aggressive targets, RevPAR targets, knowing that incentives are tied to those to motivate and push for performance,” an ROAB member asked, “or do you set realistic targets knowing that the hotel teams are going to have to manage expenses?”

Data Protection

How Cendyn is preparing for CCPA

Oct 13, 2019 / Cendyn (sponsored)
CAPrivacy.org
CAPrivacy.org

The California Consumer Privacy Act will soon go into effect. Like GDPR, it has wide-sweeping effects for the hotel and technology industries at large.

This new legislation has a wide impact as well as a broad focus. It defines personal information broadly and gives consumers certain rights over their data.

With CCPA, consumers can demand to see the personal information that hotels have collected about them. The CCPA covers “businesses” defined as for-profit entities that collect consumer personal information, determine the purposes and means of processing, do business in the state of California and either.