Market Data

Travel buyers fear long-term Brexit impact

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Shutterstock

Corporate buyers are worried that leaving the European Union will continue to be a challenge as far ahead as 2022

For the first time in four years, cost-cutting was bumped off the top of the list of travel buyers’ concerns for the next 12 months, a survey by the Business Travel Show revealed. It was replaced by Brexit, which was in fourth place in the previous two years.

Airbus UK travel manager Geoff Allwright went so far as to say that Brexit is the one thing that ‘keeps him awake at night’.

Despite their fears, 65 per cent of those polled don’t have a post-Brexit plan in place.

Business Travel

Re-launched Meetings.com aims to take corporate event planning to the next level

Dec 14, 2018 / MICE
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Shutterstock

Meetings.com provides a seamless, one-stop platform for free event registration, marketing, instant bookable group rates, and venue sourcing

The technology Meetings.com has built, coupled with the commercial buying power of being the biggest distributor of group rooms, saves customers time and money in the $190 billion global groups and meetings market that is forecasted to increase by 5% in 2019.

As one of the largest online distributors of group rates, Meetings.com gives users access to Instant Group Rates on the site. These are instantly bookable and guaranteed discounted group deals from thousands of hotels around the world. Furthermore, event planners do not have to commit to contracts, deposits or attrition penalties. Meetings.com also allows planners to distribute direct booking links to event attendees.

Meetings.com’s new Venue Sourcing and Instant Group Hotel Booking technology allows customers to source and easily connect with hotels to negotiate the best available rates online.

Distribution

Tourlane grabs $24M funding, plans multi-day tour booking

Dec 14, 2018 / Tourlane
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Shutterstock

With the funding, the Berlin-based travel startup can now expand its services globally

Headquartered in Berlin, Tourlane was started by Julian Stiefel and Julian Weselek in 2016. The startup plans and books personalised multi-day trips for travellers in an affordable manner. It maintains a perfect sync with different logistics service providers including flights, accommodations, transfer and other related activities in the destination countries.

Tourlane has seen an increment of 800% year-over-year in its revenue. Presently, it has more than 120 employees in Germany. Post funding, the startup now plans to expand its team and recruit 100 more professionals including engineers and travel consultants.

Digital Marketing

Sojern raises $120M to move travelers from dream to destination

Dec 14, 2018 / Sojern (sponsored)
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Shutterstock

Sojern looks to build on its years of rapid growth and successful execution - recently marking 12 consecutive quarters of profitability

Sojern, known for its traveler path-to-purchase data and innovative travel marketing and distribution solutions, announced that growth equity firm TCV has led a $120 million financing round in Sojern.

Sojern offers a scalable model for driving bookings through a blend of programmatic display, video, social, mobile and native advertising tailored to reach travel audiences as they move through the process of planning and researching an upcoming trip. The company has closely followed trends in travel marketing, acquiring Facebook and Instagram Marketing Partner Adphorus in late 2017, testing into connected TV, and making its real-time audiences available to top clients via a programmatic in-house offering.

Digital Marketing

Google rolls out overlays for hotel highlight icons

Dec 14, 2018 / Google
Google
Google

The highlight reveals more details about hotel features and reviews

When you click on any highlight icon in Google hotel listings an overlay is triggered with more details about hotel features and you can swipe to see more highlights, or expand more photos and review.

Depending on the highlight Google can either let you know that a particular amenity is a rare find for hotels in the selected area or give it a rating from 1 to 5, which seems to be the average of all user reviews mentioning the highlight.

Also, Google can show relevant photos and reviews (sourced from different sites).

Digital Marketing

5 ways for hotels to boost online visibility

Dec 14, 2018 / Screen Pilot (sponsored)
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Shutterstock

In 2019, the only way for a hotel to stay competitive is to have a prominent online presence

Though an important step we’ve stressed the importance of for years, optimizing your primary website for a mobile experience is more important than ever before.

Last year, Google fundamentally altered how they crawl websites, moving from “PC-focused” to “mobile-focused.” A slow, laggy or poorly laid out mobile website will lower your search engine page ranking and your online visibility. (Bonus read: How Mobile Speed Effects Your Rankings)

Hotel websites more than a few years old may have been designed with mobile as an afterthought, but today, the mobile experience is a primary consideration when it comes to SEO and Google’s assessment of performance.

Reputation Management

The most notable trends and topics from World Travel Market 2018

Dec 14, 2018 / OTA Insight (sponsored)
WTM
WTM

Hotels with consistent, positive, and recent reviews enjoy better reputations - and revenue

OTA Insight noticed a pattern across sessions: hotels that blend modern technology with classic hospitality perform best.

By using technology, such as reputation management tools, and combining it with a focus on staff training and retention, hotels improve their reputations over time.

This improvement creates a virtuous flywheel: a better reputation means higher OTA rankings, which means more bookings, which means more opportunities to deliver an exceptional guest experience that results in glowing reviews.