Distribution

TripAdvisor facilitates searches for safety-related reviews

May 14, 2019 / TripAdvisor
TripAdvisor
TripAdvisor

TripAdvisor introduced a new search filter that makes it easier for TripAdvisor users to find safety-related reviews for hotels, attractions and restaurants.

TripAdvisor said the filter will more easily surface reviews from the past 12 months about sexual assaults and sexual misconduct by employees. Reviews regarding other safety categories will be "added on a rolling basis."

In addition, TripAdvisor has placed a text notice on reviews with safety content to help travelers distinguish them from other reviews.

Distribution

Amazon may not be able to resist the lure of online travel

May 14, 2019 / Amazon
Shutterstock
Shutterstock

The entry of Amazon into the online travel business could have far-reaching consequences, especially for the powerful online travel agency incumbents.

The e-commerce giant’s widely anticipated but as yet unseen move into the industry could give it a baseline $600 million profit on an annual basis.

In addition, Google could see its travel ambitions under threat from a range of tactics that could be deployed by a company that already has 300 million estimated and engaged customers.

These are some of the views of one of the leading finance houses, Morgan Stanley, in a report to investors last week.

Distribution

Expedia discloses the best times to book when traveling

May 14, 2019 / Expedia
Shutterstock
Shutterstock

Travelers are becoming more accustomed to booking last minute, which could work in their favor this summer.

Being flexible and waiting about a week before your trip starts could save you more than 15% on hotel costs.

For those who cringe at the thought of missing out on a specific property or not staying with other travelers in your party, booking 21-30 days in advance could still mean nearly 10% savings. Regardless of when you decide to book, remember the cheapest average daily rates are found on Fridays.

Digital Marketing

Adobe study: Voice commerce rises as top priority

May 14, 2019 / Voice Recognition
Shutterstock
Shutterstock

Voice technology is quickly becoming the status quo for brands looking to reach and better engage consumers.

The numbers make that clear: According to a new study by Adobe Analytics, 91% of 401 business decision makers surveyed said they already are making significant investments in voice, and 94% said they plan to increase their investments in the next year.

While voice services can take many forms and serve different needs, the No. 1 priority for voice moving forward is enabling customers to make purchases, according to 45% of survey respondents.

Digital Marketing

What consumers want from brands on social

May 14, 2019 / Social Media
Shutterstock
Shutterstock

Some 56% of consumers unfollow brands on social due to bad customer service, 51% for irrelevant content and 43% for brands posting too many ads, Sprout Social reports.

More than two-thirds of consumers (67%) will engage with social posts that are entertaining, while only 37% say the same about posts that include discounts or sales.

That’s a big shift from the company's 2018 report, where 67% of consumers said they were most likely to engage with discounts and more than half (51%) said they would share posts promoting sales.

Distribution

SiteMinder hits $100 million in revenue

May 14, 2019 / SiteMinder (sponsored)
SiteMinder
SiteMinder

SiteMinder has ticked off one of the biggest milestones for a high-growth tech company, surpassing $100 million in recurring revenue.

The company counts 35,000 hotels as customers across more than 160 countries, with 80 per cent of its revenue coming from offshore. It processes 87 million hotel reservations a year, equating to $38 billion worth of hotel, Airbnb or bed and breakfast stays.

The next chapter for the business involves building out its ecosystem of partners, which include the likes of European budget airline Ryanair. This partnership allows European hotels to sell directly on Ryanair Rooms, which gives hotel guests 10 per cent of the hotel booking price back in flight credits.

Distribution

Tech and techniques to maximise the hotel metrics that matter most to you: part 2

May 14, 2019 / OTA Insight (sponsored)
Shutterstock
Shutterstock

Once the right technology is in place, the next step is to operationalise the techniques that maximise results.

As OTAs drop rate parity clauses, hotels have more leverage to use pricing as an enticement to book direct. Best Available Rates and Member Rates have strong appeal to consumers who want the best price possible.

That’s why rate parity is essential for direct booking: when hotel revenue management goals fall prey to disparity, direct booking and RevPAR targets are harder to reach. Invest in the right tools to help you monitor and enforce rate parity across channels.