Distribution

Google Trips could disrupt travel business

May 15, 2019 / Google
Google
Google

As Google is tightening up integration between the various apps and services so that they work together, the impact on travel sites remains to be seen.

Google is integrating Search, Maps and Trips so that all three will feed into each other. If you search for restaurants or hotels in another city, Google will remember and populate that into the Trips desktop service.

At this point in time, Google Trips is not dominating the top of the search results. The company will also provide a way to opt out of having the web and app activities communicating with each other.

Related: Google announces major revamp of its travel planning tools

Distribution

TUI plans to take on OTAs

May 15, 2019 / TUI
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Shutterstock

TUI will ape online travel agencies, selling dynamic packages with the aim of getting to one million customers and $1.1 billion in revenue by 2022.

Markets TUI is targeting include China, Brazil, and India, all of which already have strong local online travel players including Ctrip, Despegar, and MakeMyTrip.

Despite these strong incumbents, TUI CEO Fritz Joussen is relaxed about the competition and if anything, he believes the original target of one million was too “conservative”.

Business Travel

Business travel spend resilient despite economic uncertainty

May 15, 2019 / American Express
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Shutterstock

European business travel spend is set to grow by 4.3% in 2019 following a year of geopolitical and economic uncertainty.

The forecast by American Express Global Business Travel is a rise on the 3.8% spent in 2018. There was also a 3.6% annual increase in the number of people travelling for work.

The latest business travel barometer shows that 71% of businesses now measure traveller satisfaction compared to only 56% in the previous year. As a result, two-thirds (66%) of companies now use traveller satisfaction as a tool to improve employee engagement.

Related: Can startup unicorns fly in business travel?

Technology

American Express has acquired reservation platform Resy

May 15, 2019 / American Express
Louis Hansel/Unsplash
Louis Hansel/Unsplash

For Resy, this is an opportunity to be introduced to a broad new swath of customers, both American Express’s 114 million cardholders as well as the card company’s restaurant partners.

For five years, Resy has built out a platform helping diners secure seats at some of the most coveted restaurants around the globe, while helping restaurateurs manage their dining rooms through a series of back-end products that use data to reduce no-shows and allow restaurants to more efficiently run the books and engage customers.

Today, Resy is used by some 4,000 restaurants in 154 U.S. cities and 10 countries, and says it seats 2.6 million diners a week. But it remains a minor player compared with restaurant-booking behemoth OpenTable, which is in more than 51,000 restaurants.

Technology

Winding Tree executes “first” hotel booking transaction on public blockchain

May 15, 2019 / Blockchain
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Shutterstock

Blockchain travel platform Winding Tree has announced that it has successfully executed the first hotel booking on a public blockchain.

The company’s distribution platform was successfully tested by Hobo Hotel Stockholm, a member of the Nordic Choice Hotels group, completing the first-ever hotel booking on a public blockchain.

According to Winding Tree, this transaction represents a major collaboration between a company and a public blockchain with the first successful execution of a hotel booking.

Branding

What hotel marketers can learn from great brand marketing

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Shutterstock

Every successful brand on the planet is built upon great marketing. But huge marketing budgets aren’t the defining criteria for success.

Thinking creatively , adapting to industry trends, taking smart risks, and creating emotional connections with customers are all vital ingredients that need to be considered.

Travel Tripper takes a look at five global brands that nail their marketing, and identified a key lesson from each that all hotels can apply.

Distribution

Brand is a major success driver for direct booking strategies

May 15, 2019 / Triptease (sponsored)
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Shutterstock

When it comes to driving more direct bookings with brand-related strategies, localization, good pricing and loyalty schemes can help you convert more customers on your website.

Today, brands are an important part of the hospitality industry. A well-defined, consistent brand and powerful content can truly make a difference.

Without visual identity, tone of voice, and the imagery that reflects your hotel brand, your business strategy might not be as effective as it could be.