Business Travel

Amex M&E launches new platform

Jan 17, 2019 / American Express
American Express
American Express

American Express Meetings & Events has launched a new platform called Meetings Express, designed to help users source smaller meetings.

To provide the most relevant local content, it is supported by third-party technology providers in different regions: Groupize in North America; MeetingsBooker.com in the UK and Nordics; Bizmeeting in France; meetago in Germany; and iVvy in Australia.

Meetings Express also connects to Amex M&E’s centralised data platform, Meetings Insights, and integrates with American Express M&E’s reporting and management tools.

Loyalty Program

Marriott rebrands loyalty program as Marriott Bonvoy

Jan 17, 2019 / Marriott
Marriott
Marriott

The launch will be backed by a multimillion-dollar media campaign, as well as a series of experiential marketing events.

Marriott International is rebranding its loyalty program Marriott Bonvoy, a name that will encompass its Marriott Rewards, Starwood Preferred Guest (SPG) and Ritz-Carlton Rewards platforms.

Starting Feb. 13, the Marriott Bonvoy logo and branding will roll out across Marriott properties, marketing and sales channels, digital platforms, mobile and cobranded credit cards.

The Marriott app will also be revamped and will automatically update to become the Marriott Bonvoy app on Feb. 13. The SPG and The Ritz-Carlton Rewards apps will be deactivated.

Market Data

The megatrends defining travel in 2019, according to Skift

Jan 17, 2019 / Trends
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Shutterstock

From the rise of undertourism to blurred lines in hospitality to travelers’ demands for control, these are travel's megatrends in 2019.

Every year, the editorial team at Skift undertakes a massive project to identify the big-picture trends that are shaping travel in the coming year.

The Megatrends Defining Travel in 2019 represent the publication's largest annual editorial effort, and this year we’ve noticed some clear themes: Travelers are seeking more control, and brands are becoming more conscious of that demand. A tech backlash appears to be growing, even as travel companies ramp up their mobile offerings. And the lines between different kinds of hospitality are blurring more than ever.

Products & Services

How Hyatt is incorporating wellness into every aspect of its business

Jan 17, 2019 / Wellness
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Shutterstock

Hyatt is making a promise to care for its guests and colleagues both inside and outside its hotel properties.

Wellness has become the trend du jour across the hospitality industry as of late — there’s been no shortage of brands sporting imagery of a guest thoughtfully “zenning out” in a yoga pose or at a hotel spa in the last few years.

But Hyatt believes true well-being goes way beyond some updated branding and a few healthy food options. Hyatt is making a promise to care for its guests and colleagues both inside and outside its hotel properties.

Technology

Talk travel the future, says Expedia

Jan 17, 2019 / Voice Recognition
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Shutterstock

At a seminar at the Expedia's London office, the company explained how we will be buying travel in the feature by speaking rather than clicking.

The company's scientific laboratory allows prospective holiday purchasers to run through a typical buying experience where testers can analyse the way they interact with the website by seeing and detecting tiny muscle movements in the face from electrodes places around it.

Other sophisticated software analyses changes of expression in the whole face to see if a customer is enjoying the purchase experience or indeed getting frustrated by some aspect of the site or process.

Why it matters: By 2022, 50% of homes will be using smart speaker systems to buy online and that will include travel. This change is happening very quickly.

Business Travel

How to attract business travelers

Jan 17, 2019 / SiteMinder (sponsored)
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Shutterstock

With additional spending on top of reservation revenue and the strong potential for return visits, a business could be a very valuable long-term customer for you.

There are a number of factors that will contribute to your hotel’s ability to cater for business travelers. The fact is, it won’t work for everyone. Some properties simply aren’t set up to accommodate business travelers. Maybe the location is not ideal, or there is a lack of appropriate facilities, or the property is too small.

However, if you’re a hotelier who thinks you could cash in on the lucrative corporate market, here’s everything you’re going to need to offer your professional guests to ensure you attract and delight them.

Distribution

Are we on the verge of a parity nightmare?

Jan 17, 2019 / Triptease (sponsored)
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Shutterstock

Booking.com appears to have rolled out its Booking.basic feature to European hotel listings, six months after it was first spotted on listings for hotels in Asia.

Booking.basic is an accommodation tier that periodically appears on Booking.com’s hotel listings when the rate provided to Booking.com is not the cheapest available online.

Does the spread of Booking.basic herald a fundamental shift in how hotels work with Booking.com? And should it be a wake-up call to those hotels still not taking control of their downstream distribution?