Business Travel

The state of corporate travel management in 2019

Mar 17, 2019 / Market Data
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A new survey gathered more than 1,500 people responsible for managing employee travel, including executive assistants, who opened up about several major pain points of business travel.

Half of those surveyed said the amount of time spent adjusting bookings and travel arrangements is an issue, as is time spent gathering receipts and completing expense reports (44 per cent).

More than 38 per cent reported that the difficulty of booking travel on behalf of someone else is also a major bugbear.

Lola.com says pain points evolve as companies grow, with SME respondents 38 per cent more likely to say a lack of visibility into traveller itineraries is a pain point, while those from larger organisations were frustrated by the process of getting expense approvals through the corporate structure (41 per cent).

Report: The state of corporate travel management in 2019

Digital Marketing

Using predictive analytics to improve corporate travel

Mar 17, 2019 / Analytics
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What will the travel industry do with predictive analytics? It’s tempting to get fanciful.

Consider that you have to take a business trip to Paris. If you look up hotel recommendations on a consumer site, you’ll see hundreds of suggestions. Digging through them will be a frustrating process that cuts into your work time.

With predictive analytics, the booking system knows you and your business. It can recommend hotels where your colleagues stay in Paris. It can present suggested hotels in order of distance from your company’s Paris office. The tool might even predict the best times of day to avoid an expensive taxi ride based on traffic analysis.

Products & Services

AHLA: Hotels target millennials, prioritize green sustainable initiatives, advance technology

Mar 17, 2019 / Trends
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A new AHLA survey underscores how hotels advance, accommodate and innovate the guest experience.

Consumers can expect seamless transitions between their everyday lives and their lives on the road thanks to increased mobile compatibility, flexible dining options and welcoming accommodations.

Convenience and communal experiences are leading trends that impact both hotel design and guest enhancements, demonstrating an industry-wide commitment to elevating the consumer’s overall travel experience.

Digital Marketing

How Booking.com bridged the brand vs performance divide

Mar 17, 2019 / Branding
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Booking.com had achieved almost continuous fast growth with no brand investment at all since it was founded in 1996.

When the ecommerce company started to think about brand for the first time, the question was not "Do we want to be an iconic brand in the travel industry?" but "Where will we get growth after we see the initial return from Google?"

Booking.com’s brand advertising was purely about "filling the funnel" but in 2017 it "started to consider incrementality and intent".

The brand was also facing a sector that was becoming increasingly commoditised. "In order for us to generate sustained growth, we have a hypothesis that we have to be a much more differentiated brand," Andrew Smith, Director global market communications, Booking.com, said – and this required an increased focus on brand advertising.

Digital Marketing

Staying ahead of the curve with guest messaging technology

Mar 17, 2019 / Messaging
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Text messages are fully integrated into people’s lives. But what does that mean for you and your property?

Messaging technology helps you manage all your communication in one place, including email, SMS, WhatsApp and any other texting app your guests might use.

That gives you the advantage of being able to communicate with guests on their terms, and in a way that makes them feel at home. Stepping into people’s comfort zone – rather than forcing them to step outside of it – allows you to create a comfortable, positive experience for your guest right from the beginning.

Digital Marketing

How to organize your website content like Marie Kondo

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Eight years ago, applying Kondo’s KonMari method to organizing your website would have been unheard of.

Back then, landing pages were the name of the game - the more you could create, the better. But as the decade progressed, Google changed the rules.

While it was common to have several landing pages targeting variations of the same keyword (e.g., separate landing pages for “hotel near Brooklyn Bridge” and “hotel in lower Manhattan”), Google began to favor websites that have fewer pages with richer, more dynamic content - essentially, quality over quantity.

HEBS Digital takes a closer look at Kondo’s six basic rules of tidying and considered how you can apply them to managing your hotel website content.

Products & Services

Being green in 2019: Sustainable hotel trends now

Mar 17, 2019 / Screen Pilot (sponsored)
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Shutterstock

Committing to an environmentally sensitive ethos marks a fundamental shift for many hotel and resort teams. The transition, however, is a growing expectation among travelers.

More than two-thirds of tourists prefer eco-friendly accommodations according to Green Key Global, an international environmental certification body that offers standardized programs and resources for the hotel and meetings industries. And it’s not just leisure that leans green. Some 60% of business travelers say they actively seek environmentally friendly hotels.

The good news is that many hotel teams are discovering that adopting an environmentally sensitive ethos – when done right – can be both cost effective and marketable.