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Expedia warns travelers of customer service refund scam

Jul 17, 2019 / Expedia
Expedia
Expedia

Scammers are posing as employees of Expedia to take money from unknowing consumers.

Expedia Group and the Better Business Bureau (BBB) have teamed up to warn consumers of these scams that have been reported within the last several days. So far, people from 17 states, as well as Canada, have lost around $10,000 because of this scam. Individuals have lost as much as $3,700.

According to the press release, people are calling customer service numbers that are claiming to be Expedia, but are actually scammers. Individuals who are calling these numbers are looking to confirm or change a reservation they have made through the Expedia website. The scammers are telling callers that the refund site is not working and are asking callers to purchase gift cards in order to receive refunds or change their bookings.

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Travelport optimistic about constructing a customer-centric future

Travelport
Travelport

The company sees digital transformation of travel businesses as not just a technical exercise but one that requires just as much strategic business and cultural and social change.

The Internet of Things, mobile, Artificial Intelligence (AI), data analytics and cloud computing are combining, to forge a future that’s more customer-centric than anything that’s gone before.

The next generation of systems are not going to own the system of record, but will own the system of intelligence, using data analytics to intelligently connect supply with demand.

The likes of Uber and Just Eat are all doing exactly that, not always owning the system of record. The PNR goes back into the background.

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TripAdvisor: How reviews impact bookings

Jul 17, 2019 / TripAdvisor
TripAdvisor
TripAdvisor

TripAdvisor has unveiled the results of new research looking into how significantly reviews influence booking decisions.

The global study, conducted in partnership with Ipsos MORI, polled over 23,000 TripAdvisor users across 12 markets on the use of online reviews and their role when booking hotels, restaurants and experiences.

The study reveals that the wisdom of the crowd remains the reason respondents visit TripAdvisor, with participating users citing the descriptive and helpful reviews (70%), the accuracy of the content (62%) and the broad range of travel content (62%) as their primary reasons for visiting the site.

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Travelers not influenced by high pressure selling

Jul 17, 2019 / OTAs
Shutterstock
Shutterstock

A new study showed that 81% of holiday shoppers have experienced pressure messaging in the last year and only 56% of respondents said they felt pressured to book travel earlier than originally planned.

Over the past year, hotel agents such as Booking.com, Hotels.com and Trivago faced scrutiny for ‘high-pressure’ selling tactics including promoting room availability or the number of users viewing a property at one time.

From September 2019, the messages designed to accelerate bookings will be banned under the new CMA, Competition and Market Authority, regulations. Travel brands will now have to improve customer experience through reviews, photos, information and offers to encourage bookings.

Digital Marketing

The basics of keyword research for Search Engine Optimization: a guide for hotels

Shutterstock
Shutterstock

While the world of SEO can seem complex and daunting, adhering to a few basic fundamentals will serve you well.

There are a lot of factors that contribute to SEO success. But in short, search engines make it a priority to provide the best content for users based on a given query. This is often referred to as “intent-based search” and it’s at the heart of Google’s machine learning algorithm.

As a hotel marketer, this means that what is truly going to make an impact is whether or not