Business Travel

CWT unveils new brand identity

Feb 18, 2019 / CWT
CWT
CWT

Carlson Wagonlit Travel has officially changed its name to CWT as it reveals a new logo and brand identity.

The three-letter classification combines honoring the company’s heritage and its digital leadership ambitions, as well as reflecting the three pillars of its focused value proposition: simplifying corporate travel, connecting to unlock possibilities, and collaborating with businesses.

CWT says the rebrand also fits in with its intent to be a global leader in digital business travel, hotel distribution and meetings and events.

Products & Services

IHG scores a 'coup' in wellness sector with Six Senses purchase

Feb 18, 2019 / IHG
Six Senses Hotels Resorts Spas
Six Senses Hotels Resorts Spas

InterContinental Hotels Group's acquisition of Six Senses Hotels Resorts Spas gives it a lot more than a new luxury brand.

The purchase puts IHG squarely in the lead among mainstream hotel companies looking to capitalize on the booming demand for authentic and sustainable wellness travel.

The deal adds Six Senses' hotel and spa operations to IHG's high-end portfolio. Six Senses manages 16 hotels and resorts under the Six Senses and Evason brands as well as 37 spas under the Six Senses and LivNordic brands. The company also provides spa consultancy services.

Loyalty Program

Travelers use hotels’ loyalty programs to get instant perks and rewards

Feb 18, 2019 / Market Data
Shutterstock
Shutterstock

According to an new study, travelers want upgrades, quick check-ins, late checkouts and customized services.

A new study by the University of Eastern Finland shows that numerous travelers are individuals from various loyalty programs, and the job of these projects is frequently inconsequential while choosing between various hotels. Visitors use such programs when it’s helpful and when they offer moment livens and remunerates.

The results suggest that the chain should consider intangible and symbolic benefits (e.g. upgrades and late check-outs), which would cost less than discounts or other tangible benefits. The chain might also consider developing a customer community offering emotional benefits and an interactive forum for targeted marketing and customer involvement in service development.

Market Data

Growing travelling population shaping the future of the hospitality world

Feb 18, 2019 / Millenials
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Shutterstock

Demographics and growing economies are changing the shape of future travelers in the world. What factors is the future of hospitality looking to deal with?

Within the next decade, the number of households making at least US$ 100,000 annually will increase by 30 million, with one out of three of these households located in emerging markets.

Another important factor are the younger generations now becoming the leading type of travelers. By 2020, 320 million international trips are expected to be made by youth travelers each year, a staggering 47% increase from 217 million in 2013.

Digital Marketing

How to diagnose traffic drops on your hotel website

Shutterstock
Shutterstock

Yes, it can be worrisome to see a reduction in visits to your website. But the reason for a decline in web traffic is often completely out of your control.

A drop in traffic to your hotel’s website can be perfectly normal. It might be due to a seasonal flux, a technical anomaly in your analytics report, or you might be comparing with a previous period that had an unexpected surge in traffic that can’t be sustained.

This article looks at some of the most common reasons for a decline in website visitors, and explain what your process should be if or when that happens.