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Airbnb's growth strategy

Jun 18, 2019 / Airbnb
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Shutterstock

The company is around for more than 11 years and is still growing at a rate that most business can only dream of.

Airbnb has evolved multiple times; continuously improving their website and user interface, adding new features, creating new products, expanding to new markets, and trying a range of different tactics to drive the growth of their business.

One of the reasons they’ve been able to do this all so successfully is their commitment to understanding their customers – both the host, and the traveller. Here's an insight look at their growth strategy.

Technology

Amazon, IHG, Hyatt, GCH talk voice

Jun 18, 2019 / Voice Recognition
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Shutterstock

If customer experience is the most pressing issue for travel brands then voice should be top of mind.

“If you just think about it from a customer point of view, there is nothing more comfortable or convenient or hassle free and hands free than communicating via voice,” Thomas Gmelch, the head of travel & mobility at Amazon Pay told an audience at this year’s Digital Strategy Summit in London.

And people are buying into it. By the end of 2018, some 100 million smart speakers were in use, and that is expected to double by 2020. While Amazon’s Alexa accounted for 62% of the market worldwide in 2017, by 2020 Statista forecasts that Google will be the dominant brand, increasing its market share to over 40%.

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Lessons the hotel industry can learn from Airbnb, Expedia & Google

Jun 18, 2019 / Airbnb
Airbnb
Airbnb

From meaningful brand architecture to brand expansion strategies, a look at key lessons traditional hospitality players can learn from the digital giants.

2017 marked the 10th anniversary of Airbnb's creation and the digital giant celebrated its rapid expansion by releasing its strategy roadmap aptly dubbed "Airbnb For Everyone" with a slew of new types of accommodation topping their original offer.

As Airbnb continues to grow and redefine the hospitality ecosystem, it sounds only right that traditional hospitality groups should embrace Airbnb's motto, with a twist: "Hospitality for Everyone, Everywhere and for Every Occasion".

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Expedia joining Lufthansa's NDC Partner Program

Jun 18, 2019 / Expedia
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Shutterstock

The companies will jointly develop customer-centric technology to provide travelers greater access to even more special offers and ancillary services.

The new multi-year cooperation establishes greater technological collaboration between the companies thanks to an industry-leading Direct NDC API connection.

The two sides are also hard at work developing the necessary connections so that the same air travel options are available for Egencia business travelers.

Technology

Facebook will launch a cryptocurrency called Libra in 2020

Jun 18, 2019 / Facebook
Facebook
Facebook

At the beginning, the company imagines Libra will be used mainly to transfer money between individuals in developing countries who lack access to traditional banks.

The company said that its in-development global cryptocurrency, called Libra, will launch next year alongside the underlying blockchain-based network that will support it.

The currency is designed not to be a speculative asset, like Bitcoin, but a form of digital money backed by a reserve of assets. You will one day be able to use Libra as payment for online and offline services, Facebook executives say.

Related: Facebook gets Booking.com backing for crypto project

Distribution

Gallery: Direct Booking Summit Paris 2019

Jun 18, 2019 / Triptease (sponsored)
Triptease
Triptease

The Direct Booking Summit has finally wrapped up in Paris - and what a fantastic couple of days it has been.

Filled with keynotes, panel discussions and interactive workshops, this year's event also offered hoteliers the opportunity to take part in one-to-one Direct Booking coaching sessions.

As there were so many highlights on and off the Summit stage, the only way to do it justice was by sharing the best with you in stunning picture form.

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Case Study: A luxury property sees a sharp increase in mobile revenue

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Shutterstock

The goal was to better communicate the on-property experience and each distinct business segment, improve the customer journey to a booking, and enhance the mobile user experience.

With state-of-the-art hotel amenities, a luxurious spa, and unparalleled dining, Morongo Casino + Resort + Spa had everything a guest would want and need, except for a user-friendly online presence.

The property was also in need of a better strategy to feature and promote each of its unique business segments.