Products & Services

Airbnb in talks to invest in OYO

Mar 19, 2019 / Airbnb
Oyo
Oyo

A new EyeForTravel white paper addressed the practice of onward distribution, the blurring of OTA and wholesale channels and defensive pricing tactics.

Airbnb, which is planning to go public by next year, has been looking towards India and China to meet its growth goals, and OYO with its sizeable footprint in these two markets fits in neatly with these plans.

The company is in discussions to invest USD 100 million to USD 200 million in OYO to meet its growth goals in India and China, and amplify its growing focus on the hotel business.

In both these markets, among the fastest-growing globally, Airbnb has a relatively small presence.

Revenue Management

Zuzu bags US$3.7m in Series A funding for regional expansion

Zuzu Hospitality Solutions
Zuzu Hospitality Solutions

Zuzu delivers an outsourced yield management solution for independent hotels.

The Singapore-based company also operates in Indonesia and Taiwan, and will now expand to Thailand, Malaysia and Australia, it said.

The company claims to help hotels deliver an average uplift of 30 per cent in online revenue by combining its "proprietary hotel operating system", with a service model delivered by "specialist revenue managers".

Distribution

Expedia slashes prices on European city breaks in huge sale

Mar 19, 2019 / Expedia
Shutterstock
Shutterstock

The company has slashed prices on hotel stays around the world by up to 20% off, alongside heaps of discounted flight and hotel packages.

The cities on offer are Rome, Lisbon, Venice, Paris and Barcelona, as well as some US hotspots such as New York, Las Vegas and San Francisco.

Discounts are valid on dates until Friday 31st May, and the full list of deals can be found at Expedia UK.

Digital Marketing

Tips for converting the uncommitted travel website visitor

Mar 19, 2019 / Website Design
Shutterstock
Shutterstock

A visitor’s propensity to buy in travel is at its highest when they on their third or fourth visit, but by the time they are on their tenth, the likelihood of buying is halved.

Site revisit rates are 24% in travel compared to 35% in retail and 50% more users of travel websites abandon carts before check-out than in retail in general.

“Why is that? Is there information missing at the point of check-out that could be provided earlier on min the user journey? Travel visitors are much less faithful, less committed and probably less patient.”

Travel firms can focus on a number of areas to increase the likelihood of customers committing to making a booking with them.

Market Data

Instagram emerges as travel inspiration for millennials

Mar 19, 2019 / Instagram
Shutterstock
Shutterstock

A quarter of millennials research their holidays via the photo-sharing network Instagram, according to research from TrekAmerica.

The finding comes from a survey by the North America small group tour specialist, which quizzed 2,000 people aged 18 to 28 about their holiday habits.

Online search engines were the most popular way to research holidays (60%) and online travel agents were cited by 54% of respondents.

When it comes to booking a holiday, three quarters (76%) would use an online travel agent or holiday comparison website, while 24% said they would prefer to book with an in-store agent instead.

Technology

Cendyn launches the all-new ePlanner platform

Mar 19, 2019 / Cendyn (sponsored)
Cendyn
Cendyn

Newly redesigned hotel sales & group operations tool delivers enhanced functionality via UX, branding & editor features.

Cendyn’s ePlanner is an online resource library for hoteliers that puts unlimited information at your client’s fingertips. It saves hotel event planners time and frustration by addressing dozens of questions about planning an event at the venue, from banquet options and room maximums to security, parking and more, all on an easy-to-use, mobile-friendly microsite available 24/7.

Featuring an all-new look and feel, Cendyn’s ePlanner tool is now fully-branded to each hotel and features a responsive and innovative design. Refined editor tools offer a stronger tool box with rich text editing and easier image selection. Staff can now publish in real-time, quickly export content and integrate with social media.

Products & Services

5 unique experiences hotels can use to attract guests

Shutterstock
Shutterstock

Beyond just rate, hotel shoppers consider plenty of other factors, such as amenities, activities, and nearby restaurants.

But these factors aren’t always enough to capture the attention of a traveler long enough to secure a booking. Today’s travelers expect more. They expect unique experiences every time they travel. Simply offering free breakfast or Wi-Fi has become expected. They’re not anything travelers would share by word of mouth, or online, with their friends and followers.

As travelers become savvier and seek out new experiences, the hotel is in a great position to leverage their destination to offer something unique to their guests. Consider recreating one of the five experiences below to drive an increase in direct bookings.