Marriott unveils category marketing campaign, "Room For Possibility"

May 20, 2019 / Marriott
Marriott International
Marriott International

Marriott for the first time, the company has created a marketing campaign for its “longer stays” category.

The “Room for Possibility” campaign spotlights the portfolio’s brands - Residence Inn by Marriott, Element Hotels, and TownePlace Suites by Marriott - and highlights accommodations that provide extra space and amenities for business travelers.

The multi-platform campaign is the first from Marriott International since introducing its new loyalty platform Marriott Bonvoy earlier this year.

Market Data

Hotel slowdown may have checked in

May 20, 2019 / USA

With several of hospitality's biggest players reporting underwhelming RevPAR growth in the first quarter, the U.S. hotel industry's inevitable slowdown might finally have arrived.

STR's data shows that U.S. occupancy for the first quarter was flat, while nationwide RevPAR and ADR eked out just over 1% growth over the same period.

Similar metrics were mirrored across Marriott International's Q1 earnings call, with the group's North American occupancy falling 0.8 percentage points and the company posting relatively modest RevPAR growth of 0.8% in the region.

Related: Marriott's U.S. hotels hit rough patch in Q1

Distribution Meet the CEO who bikes to work and is breaking the glass ceiling, one role at a time

May 20, 2019 /
Booking Holdings
Booking Holdings

She rides a bicycle to work. She is soft-spoken, wears no make-up, and does not put on any airs as head of one of the largest tech companies in the world.

Her simplicity is not deceptive. It’s both inspiring and heart-warming. Gillian Tans, President and CEO of online travel platform, is among the world’s highest paid CEOs, with a net-worth of $40 million.

The 48-year-old mother of three has also been instrumental in bringing more women into technical roles, and has been leading quite a few initiatives at in this regard.

Products & Services

Goldman in talks to buy $2.2 billion B&B budget hotel chain

May 20, 2019 / B&B Hotels
B&B Hotels
B&B Hotels

Goldman Sachs Group is close to a deal to buy the B&B Hotels chain from PAI Partners for about 2 billion euros ($2.2 billion), people familiar with the matter said.

The chain has more than 486 hotels and reported revenue last year of 580 million euros, according to the statement. It was founded in 1990 and operates in markets including Europe, Brazil and Morocco.

Deals for European hotels and motels have jumped 52 percent in the last 12 months, according to data compiled by Bloomberg.

Digital Marketing

How Google is building for the new consumer journey

May 20, 2019 / Google

Google has introduced three new bidding strategies for Google Ads advertisers that offer more flexibility than Smart Bidding.

Over 70% of Google Ads advertisers are now utilizing some form of automated bidding, including Smart Bidding.

While users are satisfied with Google’s automated bidding solutions, they’ve expressed a need for more customizations. In response, Google has introduced these three new bidding innovations.

Related: Top 10 Google Ads announcements from Google Marketing Live 2019

Products & Services

How hotels can embrace the experience economy

May 20, 2019 / Runtriz (sponsored)

Very little of what a guest gets through Airbnb can’t be reproduced at a hotel in a similar fashion.

Atif Rafiq begins his tenure at MGM Resorts this month. A departure for a casino hotel operation that would typically hire from within the industry, Rafiq’s background isn’t in hotels at all.

Instead, his most recent position as chief digital officer and global chief innovation officer at Volvo Cars signifies a shift in the way MGM is thinking about hospitality, moving away from traditional approaches and toward digital experiences.

Revenue Management

How to get a fuller picture of your competitors' room rates

May 20, 2019 / OTA Insight (sponsored)

Not all room rates are created equal. As travellers, we understand this. Yet, when rate shopping as revenue managers, we can sometimes overlook this fundamental fact.

If we see a competitor's rate drop, we instinctively consider the same for our own rates. But is it always justified?

With a reputable rate shopper, data should be rich, accurate, up-to-date, and well-structured. And we trust the data to show us the truth, so the instinct is understandable: data can reveal the truth. But only if it comes from an apples-to-apples comparison.