Distribution

European cities turn to EU for help in battle gainst Airbnb

Jun 20, 2019 / Airbnb
Airbnb
Airbnb

Until Airbnb becomes more forthcoming about the information in its listings, the company will continue to face opposition from municipalities that want to limit its growth.

Airbnb has become a thorn in the side of many cities who want to regulate its growth over the course of the decade-plus period in which it’s gone from scrappy sharing economy startup to hospitality behemoth.

Now the cities of Amsterdam, Barcelona, ​​Berlin, Bordeaux, Brussels, Krakow, Munich, Paris, Valencia, and Vienna have asked the European Union to prevent granting vacation rental giant Airbnb carte blanche in the region.

Related: Airbnb criticises laws on short-term lettings

Digital Marketing

Expedia launches #ExpediaChat to encourage social media dialogue

Jun 20, 2019 / Expedia
Expedia
Expedia

Expedia, is currently promoting a social media open dialogue which will be live on Wednesday, 26 June 2019.

Using the hashtag #ExpediaChat, the company has been encouraging users to start thinking about what tips and lessons they have learnt while taking images of the different countries, cities and towns they have travelled to.

The objectives of the live open discussion functions on two levels. The first is that it allows for users of the platform to have an opportunity to share picturesque images of the different places they have visited, while imparting useful photographic skills that will make other followers’ pictures better. Secondly, the discussions will also show and market all the different places that people have travelled to, using Expedia’s services.

Products & Services

Four Seasons spotlights rental options amid home-sharing competition

Four Seasons Private Retreats
Four Seasons Private Retreats

Four Seasons Hotels and Resorts is looking to take on home-sharing services by expanding its portfolio of rental properties.

Four Seasons Private Retreats include villas and residences selected from the brand’s existing resorts and residences. Unlike similar services offered by Airbnb and Marriott International, Four Seasons is allowing guests to balance space and exclusivity without having to sacrifice hotel-style high-end services.

Four Seasons Private Retreats' footprint currently includes 750 properties across 21 destinations, including Japan, Thailand and Costa Rica. More locations are forthcoming, including in Los Cabos, Mexico and California's Napa Valley.

Products & Services

Accor and Air France-KLM expand ties with joint loyalty program

Jun 20, 2019 / Accor
Accor
Accor

Europe’s largest hotel group Accor and airline Air France-KLM are broadening their loyalty program by offering a dual reward scheme to their entire global customer base.

Some investors have said they see sense in tie-ups between the two companies through cooperations on loyalty programs, after Accor dropped plans to buy a minority stake in AirFrance-KLM last July, at a time when the airline was hit by boardroom and staff unrest.

Accor had said that a stake in the Franco-Dutch airline could help it compete better against travel packages offered by online rivals such as Expedia and Booking.com, but investors questioned why the hotel group would need to buy a stake in the troubled airline and said a looser tie-up was preferable.

Technology

Skift's top travel startups to watch in 2019

Jun 20, 2019 / Skift
Shutterstock
Shutterstock

Skift pinpoints 25 of the most promising venture-backed travel companies.

For the list, Skift defines startups as companies that have accepted venture capital to scale rapidly but that aren’t well known yet.

In addition, the list favours businesses with growing customer bases and trajectories that put them on paths to becoming market leaders.

Digital Marketing

How confident are you (really) in your guest acquisition strategy?

Shutterstock
Shutterstock

From market disruptions to changing shopping habits and the impact of new technology, hoteliers are contending with dynamic forces that are changing how guests make decisions.

Customer acquisition strategies can be slower to change, especially when some of the world’s best businesses succeeded for decades just by having one. But those were the days before internet, mobile devices and innovative thinking fueled rapid disruption in hospitality and other industries.

It’s critical that you regularly reexamine all aspects of your guest acquisition strategy to hone your approach - from making sure metasearch providers directly connect to your inventory, to maximizing online exposure via search engines and other channels, to optimizing your website.,

Digital Marketing

Is your hotel embracing the age of the ecosystem?

Jun 20, 2019 / Cendyn (sponsored)
Shutterstock
Shutterstock

The theory and practice of databases is old school and nostalgic. Is your hotel embracing the age of the ecosystem?

Data used to be part of a database. Now data is part of an ecosystem. Guest data comes into a hotel’s ecosystem from multiple channels and devices. The volume, variety and velocity of this information feeds the ecosystem and gives hotels a deeper understanding of their overall business.

Today, a hotel’s focus should be on connecting systems with the goal of looking at a more predictive and prescriptive future. It’s about looking ahead vs. the rear view.