Distribution

Amadeus signs hotel distribution agreement with Booking.com

May 23, 2019 / Amadeus
Amadeus
Amadeus

As a result of this partnership, travel sellers will directly benefit from an increase of 30% in the accommodation options made available by Amadeus.

They will be able to access the new content in the coming months through multiple points of sale including Amadeus Selling Platform Connect and, for corporate bookers, through Amadeus cytric Travel & Expense.

Booking.com’s extensive range of accommodation options will be shown alongside other travel content to make it easier for travel sellers to book a traveler’s whole journey.

Related: Amex GBT expands accommodation program with Booking.com

Distribution

How Booking.com could bring an end to the dreaded hotel resort fee

May 23, 2019 / Booking.com
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Shutterstock

One of the most lucrative new streams of revenue for the hotel industry could now be at risk of drying up.

Resort fees have gotten a big embrace by hotel operators in recent years. They’re estimated to have brought in up to $2.93 billion in 2018 alone. The average fee climbed 11% last year to $21 per night. And in high-end destinations like Miami or Hawaii, it can often run much higher.

These surcharges can become a blight for many guests. Hotels say they’re meant to help cover amenities such as pool, gym, or internet access. But the fees are not part of a room’s advertised base rate, which can lead to an unexpectedly high bill for travelers after arrival.

Related: Booking.com to charge commissions on resort fees

Distribution

Chinese OTA Mafengwo raises USD 250 million, with Tencent leading the investment

May 23, 2019 / China
Mafengwo
Mafengwo

Mafengwo also sells travel-related merchandise on its platform, and hosts editorial content geared toward China’s domestic and outbound travelers.

Originally established as a travel forum in 2010, Mafengwo has since become a platform that operates an online travel agency and an e-commerce portal that carries travel-related merchandise. It also publishes popular editorial content for domestic and outbound Chinese travelers.

In December 2017, the company closed its Series D round with USD 133 million, according to Crunchbase. The firm also changed its name, replacing the original “Ma,” meaning “ants,” with a homonym that means “horse,” pointing to Mafengwo’s ambitions to grow larger.

Distribution

Airbnb launches Arabic website amid 63% growth in UAE visitors

May 23, 2019 / Airbnb
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Shutterstock

Airbnb launched its Arabic website in a bit to grow its presence across the Middle East and North-Africa region, where it has over 70,000 listings.

All features in in the localised web platform and iOS and Android apps will be accessible in Arabic, including listing pages with thousands of bookable homes.

As of January 2019, it has experienced a 63% year-on-year growth in UAE visitors, according internal Airbnb data, having welcomed over 145,000 guests from around the world compared to an estimated 90,000 guests in the same time last year.

Digital Marketing

Google launches new look for mobile search results

May 23, 2019 / Google
Google
Google

Google today unveiled a new look for its mobile search results, which gives sites a way to showcase their own branding instead of looking like every other blue link.

Before, the search results were blue and the source - a publisher’s site, for example - would appear below in a smaller, green font. Now, it’s the publisher who gets top billing. With the refresh, the source for the search result appears on top and includes the site’s own icon.

The revamp is subtle, but one that will likely please publishers as it gives them a way to stand out. After all, web searchers who are already familiar with the publisher’s site may choose to click through (or rather, tap through) to their link out of a personal preference - even if it’s further down on the results page.

Google: A new look for Google Search

Products & Services

SiteMinder finds more French accommodation seekers prefer to book direct

May 23, 2019 / SiteMinder (sponsored)
SiteMinder
SiteMinder

A new report by SiteMinder has found that more of France’s accommodation seekers prefer to book their stays directly than with a third party.

avellers. Above all possible choices, SiteMinder’s research found that what French travellers (39 percent) wanted most was to be able to choose their room.

In spite of their increased use around the world, less than 15 percent of respondents expressed interest in an augmented reality experience, and even less (11 percent) said they were interested in artificial intelligence providing them local information and a calendar of activities.

Digital Marketing

How PPC and SEO can (and should) work together

May 23, 2019 / Screen Pilot (sponsored)
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Shutterstock

One of the biggest advantages PPC data has over SEO data is conversion data at a keyword level.

Pay-per-click (PPC) advertising and search engine optimization (SEO) are both essential to any effective digital marketing campaign. Yet these disciplines are too often siloed among marketing teams, completely separated from one another.

This is a big mistake too many digital marketers make. PPC and SEO are most effective when they work together.