Products & Services

Hotels try their hand at home-sharing

Jan 24, 2019 / Hotel Design
Shutterstock
Shutterstock

Hotels are trying to figure out how to blunt the growth of competitors like Airbnb. But they’re having mixed success.

Analysts say hotels are wise to experiment. Airbnb now has 5 million listings on its site, up 25 percent from a year ago. By comparison, Marriott grew 5 percent last year to 1.3 million rooms. In some markets, like New York and Miami, studies indicate that home-sharing is already eroding hotel profits.

But it’s not yet clear how far hotels are willing to expand into home-sharing, which challenges their traditional business models. It costs more to clean homes scattered in various neighborhoods than rooms at a central location, for example.

Why it matters: As hotels continue to experiment, the pressure from home-sharing sites isn’t going away. In fact, Airbnb is making hotel-like moves of its own.

Market Data

China's tourism to France sees upgrade with more focus on travel experience

Jan 24, 2019 / China
Shutterstock
Shutterstock

China's tourism is undergoing a consumption upgrade and many destinations in the Paris region are serving as a new magnet for Chinese tourists.

China is the third biggest tourist source country for Paris after the United States and Britain with a total of 1.1 million trips in 2017, expected to climb to 2 million within five years.

The changing demands of Chinese tourists make scenic spots such as the Chateau de Vaux-le-Vicomte and medieval town Provins popular. Apart from this, Impressionist-themed travel routes are also popular among China's tourists.

Online payment platforms such as Alipay and WeChat Pay and 24-hour hotlines are accessible in Paris to ensure safety and facilitate communication.

Products & Services

TripAdvisor reveals America’s best hotels

Jan 24, 2019 / TripAdvisor
French Quarter Inn, Charleston
French Quarter Inn, Charleston

TripAdvisor has announced the winners of its Travelers’ Choice awards for hotels, determined based on reviews and opinions collected from TripAdvisor travelers worldwide.

In the 17th year of the awards, TripAdvisor has recognized 7,812 properties in 94 countries and eight regions worldwide in the categories of Top Hotels Overall, Luxury, Bargain, Small, Best Service, B&Bs and Inns, Romance, Family, and All-Inclusive. The hallmarks of Travelers’ Choice hotels winners are remarkable quality, service, and value.

In the United States, California and Florida both have the greatest number of hotel awards with 22, South Carolina had 14 properties recognized, and Massachusetts had 12 award winners. Globally, the United States has the greatest number of hotel winners with 165.

Products & Services

Brands give travelers more control over their experience

Jan 24, 2019 / Guest Experience
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Shutterstock

As travelers have become more empowered by digital tools, they are now looking to more actively determine the shape and contours of their trips when they are already in a destination.

Having an increased level of choice and flexibility at the fingertips of travelers will lead to a new era as travel brands act as trusted guides and enablers of the rarest and most valuable travel phenomenon: serendipity.

The emergence of co-creation and collaboration between travel company and traveler has become perhaps the most impactful change the industry has seen, the end result of a long period of digital development by the global travel sector.

Why it matters: Smart travel companies are paying attention to ways they can empower their customers without eroding the value of their brand.

Hotels: How to enhance the travel experience for today’s connected traveler

Digital Marketing

Study: User-generated content still a win-win for holiday makers and brands

Jan 24, 2019 / Social Media
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Shutterstock

Falling just behind asking friends and price comparison websites, social media emerged ahead of review sites, like TripAdvisor, and travel brands’ own websites.

There’s no shortage of user-generated content (UGC) on social media that keeps friends and family updated and allows users to save a snapshot of their experiences; two thirds say they post about their holiday on social media, with 4 in 10 posting whilst on holiday.

This is having a huge impact on holiday-goers’ decisions. Consumers are actually more likely to discover travel destinations through the content their peers are sharing on social media - whether that’s photos/videos (37%) or recommendations (32%) - than they are via branded travel ads (24%).

Distribution

How to resolve negotiated rate audit failures in the GDS

Sabre
Sabre

The RFP and Rate Loading seasons are winding down. Next up on the negotiated rate calendar? Auditing season.

Unfortunately, during January and February many hotels will learn they have failed a preferred rate audit.

What is the best course of action to insure quick resolution? To get you started, here are a few best practices from Sabre Hospitality's GDS Helpdesk.

Digital Marketing

Travel Tripper launches Metasearch Direct Connection with Google Hotel Ads

Google
Google

This solution enables hotels to increase their visibility and maximize their return on ad spend on Google Hotel Ads while benefiting from lower setup costs and management fees.

As the world’s top metasearch provider, Google Hotel Ads allows hotels to effectively reach and convert travelers that are ready to book by deeply integrating their ads into search results. However, it is a complex platform to navigate, especially for hotels with limited digital marketing resources in-house.

Travel Tripper works closely with hotels to set up, strategize, and manage their Google Hotel Ads at an affordable cost. One option that Travel Tripper offers is the option to pay for metasearch advertising on a commission-based model, which allows hotels to pay only when they receive a booking.