Google vacation rentals: Booking Holdings is gone, Airbnb is in

Oct 23, 2019 / Airbnb

Airbnb listings have begun appearing for the first time in Google’s vacation rentals feature in several European cities, including Paris, Amsterdam, and Madrid.

The development, which could be a here-today-and-gone-tomorrow experiment, or something more ongoing, is notable because until recently Airbnb had been one of the few major vacation rental players to be absent from Google’s vacation rental pages, which launched in early 2019.

Airbnb’s appearance in Google vacation rentals could be a cameo — a small test to see if participation is worthwhile.

Related: Booking Holdings withdrawing from Google vacation rentals

Products & Services

Independent hotels disappearing as chains grow

Oct 23, 2019 / Independent Hotels

More independent hotels are either joining the big chains or shutting their doors.

This should be the heyday of independent hotels, which by their very nature offer the distinctive experiences sought by many travelers. Instead, they are up against huge hotel companies with deep pockets as well as competitors on Airbnb.

One of the biggest reasons independent hotels are disappearing is that they’re getting acquired by the large hotel companies or joining them as affiliates to tap into their marketing power.

Products & Services

Hilton: How affluent millennials are fuelling luxury hotels

Oct 23, 2019 / Luxury Travel

Against the backdrop of Asia Pacific’s dynamic growth, the region’s travelers of tomorrow - young, discerning, and adventurous - continue fuelling the luxury momentum.

Increasingly, luxury travel is seen as an integral part of the next generation’s aspirational lifestyle.

Across Asia Pacific, luxury hospitality tends to be part of mixed-use projects, including high-end retail and residential living. The synergies benefit all components because the mixed-use development offers a more holistic view of luxury consumers’ expectations today.

Market Data

Phocuswright: Capturing the Chinese travel consumer

Oct 23, 2019 / China

Knowing your customers is like hospitality 101 for hotel owners. With Asians traveling more than ever, they are the biggest market for the tourism industry.

Presenting at this year’s MarketHub 2019, Martin Kelly of Phocuswright discussed how to capture the consumers, especially those from Asia and the Pacific.

He opened with APAC travelers work hard for their money and reward themselves with traveling to various places. This is proven by the travel bookings from the region amounting to USD 420 billion in 2018 and is expected to increase to USD 480bn in 2020.

1.4 billion people strong, the Chinese make up a large percentage of APAC travelers. Capturing Chinese travelers is like netting a big fish. They travel in throngs and have money to spend.

Digital Marketing

Triptease launches Retargeting for hotels

Oct 23, 2019 / Triptease (sponsored)

Retargeting is the latest addition to Triptease's direct booking software platform for hotels.

Triptease Retargeting significantly increases the return on investment (ROI) of a hotel’s online marketing strategy by intelligently serving personalized, price-led ads to potential guests after they leave a hotel’s website.

The company's algorithmic approach combines search, parity and behavioral data to avoid costly bidding mistakes. With Triptease Retargeting, hotels can avoid common pitfalls such as targeting a visitor if their search dates are in the past, or bidding to advertise when they don’t have the best price available online.