Distribution

Australia: Expedia takes first step to end rate parity clauses

Mar 24, 2019 / Expedia
Expedia Group
Expedia Group

The company has bowed to industry pressure and taken action independently of any government or authority edict to waive its contracted narrow-rate parity.

According to a memo sent to lodging partners, President Expedia Lodging Partner Services, Cyril Ranque, says it has opted to remove and waive any contractual rights to enforce its previous narrow-rate MFN (Most Favoured Nation) clauses.

The move means partner hotels listed on Expedia can now compete with the company if it so chooses, freely able to offer lower rates via independent promotions or tactical rates via alternate booking channels such as their own websites.

Amended copies of Expedia’s Deed of Waiver and Notice of Amendment have been sent to all lodging partners across Australia.

Related: Expedia will allow hotels to undercut its prices online, but threatens to shaft those that do

Products & Services

How OYO is working to become the world’s biggest hospitality chain, one hotel at a time

Mar 24, 2019 / OYO
OYO
OYO

The company has grand plans to dominate the world of hospitality through a shrewd combination of technology, a proven business model, and a technology ace up its sleeve.

In its short life, OYO Hotels and Homes has been variously described as a hotel aggregator, an online travel agency (OTA), and even a Ponzi scheme with an unsustainable business model, but never a hotel chain.

Today, OYO is India’s largest hotel chain with 100,000 rooms under management. It is also the world’s third largest, with over half a million rooms over the 18,000 properties that it currently franchises and leases in 500 cities across 10 countries.

Having nailed down processes and operational models in its home market, OYO decided it was time to expand overseas.

Related: Airbnb’s potential investment in Oyo, explained

Digital Marketing

Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In

Mar 24, 2019 / Hilton
Hilton
Hilton

Hilton is celebrating its 100-year history with a new digital content series titled "Room 702."

It was inspired by the John Lennon and Yoko One Bed-In for Peace, a protest against the Vietnam War that started in Room 702 of the Hilton Amsterdam on March 25, 1969.

The series spotlights stories of Hilton employees and how they embody the message of the Bed-In.

"Room 702" is being shared on Hilton's social channels and is part of the marketer's Travel with Purpose program focused on cutting its environmental footprint in half and doubling its investment in social impact initiatives by 2030.

Distribution

UK: Research breaks down the travel agent decline

Shutterstock
Shutterstock

New research has revealed that nearly half of British respondents have not visited a travel agent in the past ten years.

In fact, 20% of adults say they have never been inside a travel agent branch. Amongst under 35s, the figure rises to a third (33%) and increases to a huge 70% for under 25s. The average Brit last visited a travel agent 6.5 years ago.

The decline can largely be put down to the increase in those now booking holidays online. Nearly three quarters say they booked their last holiday online, 4% of which booked it on their phone, rising to 7% for under 35s.

The study, conducted by travel search engine KAYAK UK, was carried out amongst 1,007 adults in the UK, between 10-14 January 2019.

Digital Marketing

Report: Firms urged to get handle on all social channels

Mar 24, 2019 / Facebook
Shutterstock
Shutterstock

Experts at a Travolution Business Breakfast dismiss claims that Facebook is in decline.

Claims that Facebook is in decline because younger generations are abandoning the site for other social platforms have been dismissed.

Mike Fox, chief marketing officer at Culture Trip, who formerly worked at Facebook as director of marketing, said: “It’s a total myth. Take a look at their recent financial results. They’re crushing it."

Nena Chaletzos, founder and chief executive of online travel agent Luxtripper, said many social media users are on several platforms but tend to use one the most, “just because they go on to Instagram doesn’t mean they’re going to leave Facebook.”

Digital Marketing

The hotelier’s 3-part plan for the holiday season

Mar 24, 2019 / SiteMinder (sponsored)
SiteMinder
SiteMinder

The holidays are an exciting time for everyone, including hotels whose destination might be very likely to experience an influx of potential guests.

You’ll have the chance to maximise occupancy and boost revenue during these seasonal travel flows.

However, your competitors are just as hungry so it’s not as simple as opening your doors and welcoming a flood of paying guests.

In this 3-part holiday plan SiteMinder shows you strategies you can put in place to achieve your desired occupancy rate, optimise your pricing and rates, and give guests an amazing stay.

Digital Marketing

Google's new hotel search site could undermine OTAs

Mar 24, 2019 / Triptease (sponsored)
Triptease
Triptease

It looks like Google is making a play to own the lion’s share of the user booking journey within their own sphere of influence.

If there’s one thing that’s clear as a result of the update, it’s that Google wants to be the place where people decide what hotel they want to go to and how much they’re going to pay for it. The search platform aggregates a huge amount of content from both organic and paid sources: photos, reviews, business listings, prices, room descriptions, map data, and more.

It’s a clear play to own the territory previously presided over by the major OTAs, suggests Triptease’s Chief Product Officer Alasdair Snow.

“Google’s changes bring their search experience much closer to the core historic utility of an OTA: the ability to compare and contrast hotels and use tools like maps and reviews to refine a hotel search down to a shortlist of possible options,” says Alasdair.