Distribution

Behind Airbnb's bet on show business to hook travelers

Apr 24, 2019 / Airbnb
Airbnb
Airbnb

Airbnb has ambitions to develop a slate of original shows to whet customers’ appetite for travel.

The strategy is crucial for the company, which is privately valued at $31 billion and is gearing up for an initial public offering of stock expected next year.

Airbnb must distinguish itself from Booking.com, Expedia and others in the fiercely competitive and consolidating travel industry, where apartment-renting services are increasingly common.

Distribution

Priceline expands public bug bounty program with HackerOne

Apr 24, 2019 / Priceline
Shutterstock
Shutterstock

Through its bug bounty program, priceline has enhanced its comprehensive cybersecurity strategy by inviting trusted hackers to identify potential security weaknesses on its e-commerce site.

For qualifying security vulnerabilities, priceline offers monetary awards to thank hackers for their contributions to its security. As of 2019, priceline raised the amount of those rewards.

Priceline joins organizations including the U.S. Department of Defense, Google, Hyatt, Starbucks, Shopify, and others who partner with HackerOne and the largest hacker community on the planet to surface vulnerabilities through bug bounty programs.

Distribution

Grab enters travel space with hotel booking feature

Apr 24, 2019 / Grab
Shutterstock
Shutterstock

Ride-hailing company Grab has announced its new hotel booking feature along with other three in-app services.

Grab has rolled out hotel booking to its app in Singapore. The new service is based on Grab’s partnership with Agoda and Booking.com.

Grab’s hotel booking feature was first hinted back in October when Booking Holdings injected USD 200 million in Grab. The two aims to broaden and simplify travel solutions for regional and global travellers.

Technology

Watch out OTAs, here come the low-cost, service-driven smart assistants

Apr 24, 2019 / Voice Recognition
Shutterstock
Shutterstock

Smart travel assistants such as OkRoger, Fineway and Claire provide customers access to easy-to-use travel planning, booking and management capabilities at a comparatively low price.

They combine the benefits of the online travel agents (OTAs) and metasearch engines, namely simplicity, speed and availability, with the reliability and management of professional travel planners.

The combination of high service levels and low price, achieved by state-of-the-art AI systems, data-gathering capabilities and customer interfaces, makes them very attractive.

Technology

Oracle: Mobile is key to boosting hotel guest experiences

Apr 24, 2019 / Mobile
OpenKey
OpenKey

A whopping 91 percent of hotel executives surveyed by Oracle said mobile technologies are critical to improving guest experience and cultivating loyalty.

But only 69 percent were confident in their organization’s ability to adopt and deliver those mobile experiences.

Despite high self-ratings for mobile utilization prowess, 50 percent of respondents expressed fear that their organization would be disrupted by more mobile-friendly competitors. So it was not surprising that 90 percent of the hotel executives surveyed agreed that mobile was critical to maintaining a competitive advantage.

Download: The 2019 Hospitality Benchmark Report: Mobile Maturity Analysis

Digital Marketing

Why does metasearch matter?

Apr 24, 2019 / Triptease (sponsored)
Google
Google

Hotel auction sites have been around for over a decade - so why the recent explosion of interest in the topic?

One word: Google. The search giant recently rolled out its own hotel search site as part of its continuous efforts to surface hotel information and prices to users as early as possible in the booking process.

Google's clear focus on metasearch as a growth area has got hotels, OTAs and alternative metasearch providers alike re-assessing their performance and asking how they can make the most of this lucrative opportunity.

Digital Marketing

Is your website’s UX up to scratch?

Apr 24, 2019 / Net Affinity (sponsored)
Shutterstock
Shutterstock

Your website’s UX shouldn’t be underestimated, because it is what will influence your potential guest’s opinion of your whole brand – it goes beyond your website.

As consumers in 2019 we want to feel cared for. We value experience first & foremost – in a wider sense yes, but this also translates back to what we expect from brands.

Your website’s UX shouldn’t be underestimated, because it is what will influence your potential guest’s opinion of your whole brand – it goes beyond your website.