Distribution

Expedia rules out charging commissions on hotel resort fees

Jun 24, 2019 / Expedia
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Shutterstock

Just three weeks after Booking.com began charging hotels commissions on their resort fees, Expedia ruled out doing likewise but will begin downgrading hotels when hotels charge consumers such resort fees.

Cyril Ranque, president of Expedia Lodging Partner Services, told Skift exclusively that the company heard from “several disenchanted and even furious” hotel partners about Booking.com’s move to impose commissions on hotels’ resort fees globally.

Booking’s unilateral and, frankly, blunt move is pretty typical of their playbook with hotels,” Ranque said. “We’ve seen this many times in Europe where their position allows them to get away with this kind of approach. And this is simply not how Expedia Group conceives the partnership we want to have with the lodging industry.”

Related: How Booking.com could bring an end to the dreaded hotel resort fee

Market Data

STR: U.S. hotels report positive performance in May 2019

Jun 24, 2019 / STR
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Shutterstock

The U.S. hotel industry reported positive results in three key performance metrics during May 2019, according to data from STR.

In a year-over-year comparison with May 2018, occupancy across the U.S. hotel industry rose 0.9 percent to 68.7 percent, average daily rate (ADR) increased 1.6 percent to $132.43, and revenue per available room (RevPAR) went up 2.5 percent to $91.01.

The industry has now posted year-over-year RevPAR growth for 110 of the past 111 months. The longest overall expansion cycle in industry history lasted 112 months from December 1991 through March 2001.

Digital Marketing

10 instructive Airbnb marketing strategies

Jun 24, 2019 / Airbnb
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Shutterstock

Airbnb is well ahead of the competition when it comes to combining available with unique. And when it comes to marketing, Airbnb has lots to teach us.

Airbnb is more than just a P2P service provider; it’s a community. They created their community by creating trust between users. They encourage regular communication, detailed profiles, and detailed reviews.

Creating a community also simplified the booking process. Users must create their profile when they first register, but after that they only enter their payment details. This one-step process is far ahead of what ordinary hoteliers offer, and is one of the reasons people keep returning to Airbnb.

Related: Airbnb's growth strategy

Products & Services

Booking.com uncovers inspiring stories of heroic property partners

Jun 24, 2019 / Guest Experience
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Shutterstock

Booking.com is sharing the stories of the latest Booking Heroes following thousands of inspiring submissions of hospitality professionals going out of their way to make or save someone’s trip.

This year’s Booking Heroes include Italian B&B owners Corrado and Angela, who treated their guests like family when one was rushed to hospital in the middle of the night; New Zealand apartment owner Sarah, who created an unforgettable first Christmas for a young guest; and receptionists Faith and Ferister from Uganda, who became wedding planners for the day to create a special experience for a bride and groom and their guests at the very last minute.

With almost two-thirds (63%) of global travelers stating that a stay has been improved by the person managing their accommodation going above and beyond, partners like the Booking Heroes are setting the bar high when it comes to offering guests the best experience possible.

Digital Marketing

Millions of fake Google Maps listings hurt real business and consumers

Jun 24, 2019 / Google
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Shutterstock

Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads.

Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the Wall Street Journal reported last week. These fake listings push real businesses further down the local search results, impacting their ability to reach customers and make unsuspecting users easy targets for scammers.

Google says it is aware of the problem and that it has plans to do more to combat spammers and scammers taking advantage of local listings. It’s not in the company’s interest to jeopardize user trust, yet as many marketers point out, it stands to profit as local businesses turn to paid ads to regain search visibility.

Distribution

Koddi named metasearch solution provider to travel industry leader Sabre

Jun 24, 2019 / Koddi (sponsored)
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Shutterstock

Koddi has partnered with Sabre to provide its award-winning metasearch optimization solution to hotels using the Sabre SynXis platform.

As part of its ongoing commitment to provide marketing solutions that increase revenue for its hoteliers, Sabre will license the Koddi Enterprise Meta platform to maximize exposure of hotel properties on metasearch channels, driving more bookings and improving marketing ROI.

Koddi complements Sabre’s portfolio of the most advanced technology solutions for hoteliers across categories, from booking engine and reservations system, to connectivity solutions and more.

Revenue Management

Duetto releases whitepaper based on revenue manager feedback

Jun 24, 2019 / Duetto (sponsored)
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Shutterstock

Report details how and why hoteliers must look beyond revenue and lean on technology to enable and empower them to provide a better guest experience.

Duetto has published a whitepaper showcasing research gathered through surveys and interviews with nearly 100 revenue managers from across the globe.

The piece explores many of the new trends shaping the hotel industry as well as many of the pain points experienced by revenue managers, including how concerns seem to have shifted from competing with OTAs and driving top-line revenue to improving processes, gaining clearer visibility into future demand opportunities and making data- and profit-driven decisions.