Business Travel

Amex Global Business Travel to acquire DER Business Travel

Jun 25, 2019 / American Express
American Express
American Express

American Express Global Business Travel is to acquire DER Business Travel, the corporate travel arm of the DER Touristik Group.

The purchase would expand GBT’s footprint into Germany’s small and mid-sized clients sector. DER’s travel management offering would be enhanced by GBT’s international scale and global network. In addition, DER’s corporate clients would have access to GBT’s travel and expense ecosystem and core technology platform.

DER’s corporate travel business is headquartered in Frankfurt and operates in 42 locations across Germany with approximately 600 employees.

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Google: Don’t count Expedia and Booking.com out

Jun 25, 2019 / Google
Google
Google

While no one can dispute Google’s dominance in the travel space, Expedia and Booking.com continue to innovate, building stronger travel platforms and customer engagement tools and programs.

With a $1.6-trillion market size and the world’s largest service sector, arguably Google is already the largest player in travel despite its current role of being primarily an advertising and customer referral service. In fact, a 2016 estimate had Google travel ad revenues likely producing more revenue than Priceline Group, TripAdvisor and Ctrip combined.

Yet, when discussing the online travel market, arguments continue to be made that Expedia Group and Booking Holdings are duopolies, a position that is woefully naïve, considering Google’s position in controlling the front door to the internet.

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Airbnb rebrands top tier to Airbnb Luxe

Jun 25, 2019 / Airbnb
Airbnb
Airbnb

Airbnb is launching a new tier of properties - Airbnb Luxe - with 2,000 high-end properties around the world that come with the services of a dedicated concierge.

On Airbnb Luxe, travelers will find a curated subset of Luxury Retreat’s 5,000 properties, selected after being evaluated on more than 300 criteria for both design and function, such as premium materials and finishes, rare and unique features, chef-grade appliances and the ratio of bathrooms to bedrooms.

Guests booking a Luxe property also will have access to what Airbnb is calling a “trip designer," an employee of Luxury Retreats available to book everything from airport transfers and car rentals to childcare, chef and spa services and activities and experiences - including ones not offered on Airbnb's Experiences platform.

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Airbnb Adventures off to a rough start

Jun 25, 2019 / Airbnb
Shutterstock
Shutterstock

The promotional tour from Airbnb to tout Airbnb Adventures clearly backfired because of traveler outrage and difficulties in booking and paying for the one-time trip.

Tour operator competitors have cautioned Airbnb that running multiday tours wouldn’t be as easy as it might appear.

The homesharing site is indeed finding that out the hard way as a high-profile trip promotion, “Around the world in 80 days,” part of the new Airbnb Adventures, has been beset with consumer complaints about the booking and payment process in the days after it was first offered.

Related: Airbnb moves into adventure tours market

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eDreams apes Amazon with Prime subscription service

Jun 25, 2019 / eDreams
Shutterstock
Shutterstock

eDreams Odigeo, which operates brands such as Opodo and Go Voyages, has been quietly testing a new subscription model under the name “Prime”.

eDreams’ big plan is to move from a transactional business - the same model used by other online travel agencies - to something different.

In the online marketplace where price is the defining factor in any transaction, loyalty is a very rare commodity. A subscription model would give it a deeper relationship with certain customers.

Digital Marketing

Top 3 hotel web design takeaways from the Direct Booking Summit Paris

Jun 25, 2019 / Triptease (sponsored)
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Shutterstock

Eduardo Barea, an AB Testing and Personalization Specialist at NH Hotels, spoke on how understanding your customer and delivering what they want.

If they arrive on a hotel website from a metasearch or an online travel agent, it’s likely they already know quite a bit of basic information about your hotel. The website should then focus on showcasing the experience your hotel offers. This should be targeted at that typical user and what you know they want to see.

Geneviève Materne from Hyatt Hotels Corporation delivered a fascinating talk on measuring third parties and their value. She challenged hoteliers to “understand who your average guest is” and to “profile your average guest. Then, for everything that falls out of this category, find third parties to help.”

Digital Marketing

The direct booker & their device habits

Jun 25, 2019 / Net Affinity (sponsored)
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Shutterstock

Net Affinity gathered around 5 million user sessions' worth of data from Google Analytics and its Booking Engine to give you an up-to-date picture of your current direct booker and their device habits

Women made up 70% of site visitors compared to 30% men. This indicates women might be doing the better research.

The young love a browse - guests between 25 & 44 yrs make up 52% of the visitors to hotel websites. The really young (students) represent just 3%, indicating their minimal disposable income.