Business Travel

RoomIt by CWT: Key differences in business traveler hotel preferences by country

Jun 26, 2019 / CWT
CWT
CWT

According to research commissioned by RoomIt by CWT, business travelers want different hotel experiences based on the country they are from.

The results revealed that globally, having access to Wi-Fi (84%), room rate (81%), distance from business site (81%) and breakfast (79%) are the most important influences.

A few of the key differences between countries were also revealed, such as business travelers from the UK and Germany are the most swayed by having access to a health club (44%) and loyalty programs are the most important to those from Mexico and Germany (46%).

Products & Services

Hotels should approach room service as extension of travel experience

Jun 26, 2019 / F&B
Shutterstock
Shutterstock

As luxury hospitality groups continue to offer more gourmet and experiential dining options, many are neglecting to invest in room service because of the high costs.

During a webinar hosted by digital travel platform iSeatz, experts discussed how third-party delivery options are beginning to compete with hotels’ room service offerings.

Many consumers, particularly business travelers, regularly order room service, offering hospitality brands an opportunity to learn more about frequent guests while enhancing the overall experience.

Distribution

Expedia: Mobile bookings growing

Jun 26, 2019 / Expedia
Expedia
Expedia

The company sees a 50% year-on-year growth from mobile transactions since 2018 and one in three global customers booked through its smartphone app.

Expedia’s senior director for market management for the Middle East Paula de Keijzer said that mobile transactions made by guests were up 45% in Abu Dhabi and 30% in Dubai year-on-year.

De Keijzer added that Muslim travellers are the fastest growing segment in the global travel industry as she described them as “mobile savvy”. Focusing on mobile travel in this region is super important for us and we will continue to drive that forward,” she added.

Distribution

Book on Google optimises its results with Room Clustering

Jun 26, 2019 / Google
Mirai
Mirai

Google Hotel Ads continues to evolve: Book on Google has modified the way it shows users room results and the different prices and rates.

The new layout, called Room Clustering, unifies certain room, price and rate results in order to avoid repeating information and to simplify the display for the user.

Before implementing the change, Google used to present a list of room results in a data table. Now, with Room Clustering, all the rates for each room are shown in one single result.

Digital Marketing

Instagram to start showing ads in Explore tab

Jun 26, 2019 / Instagram
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Shutterstock

The company said it will be introducing ads in Explore "slowly and thoughtfully" in the coming months.

Instagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new accounts based on their interests.

In the initial roll out, Instagram will only show ads to users after they’ve engaged with Explore content. Ads will be eligible to show to users once they have tapped on a photo or video within Explore.

Related: Here's how Instagram's new Explore ads will work

Technology

The new era of hospitality tech

Jun 26, 2019 / apaleo (sponsored)
Shutterstock
Shutterstock

Cloud based solutions are here but what's next? The latest big tech trend in hospitality has been app stores.

The idea of an app store is relying on softwares having open APIs and letting all parties to connect with each other. The idea of having multiple systems seamlessly connected to each other rather than one provider trying to kick ass in many different functions.

Would you rather partner with a SaaS provider which is kicking ass as the best PMS, or a PMS provider the provides a fruit-basket of solutions?

Distribution

Starwood: Reduce OTA reliance by focusing on brand

Jun 26, 2019 / Triptease (sponsored)
Starwood Hotels and Resorts
Starwood Hotels and Resorts

Instead of capturing more direct bookings, the company is now talking about owning a customer.

A few years ago, the Direct Booking Movement was extremely tactical. The industry focused a lot more on best practices to convert guests on a hotel's website.

The Movement is moving from website conversion tactics towards a bigger discussion about the impact of the 'upper funnel'. For example, the brand experience.