Market Data

UK: Short-term Brexit delay ‘worst scenario for travel trade’

Mar 27, 2019 / Brexit
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Shutterstock

A short delay to Brexit would be a “disaster” for this summer’s peak travel period, according to UK senior industry figures.

The EU agreed an extension to either April 12 or May 22 last week, but it appeared increasingly likely the deadline would be pushed back closer to June – the height of the late-booking period.

Martin Alcock, owner and director at The Travel Trade Consultancy, said: “Even a no deal would not be that bad for bookings because at least people would have certainty.”

Business Travel

CWT reports strong 2018 growth

Mar 27, 2019 / CWT
CWT
CWT

Global travel management company CWT has reported a “significant” increase in transaction volumes, sales and revenues for 2018.

Total transaction volume for the year to 31 December reached US$25 billion, up 6.1 per cent over 2017. This included new sales worth $1.7 billion, with revenues increasing 4.9 per cent to $1.5 billion.

The company’s specialist CWT Meetings & Events division saw revenues increase 6 per cent in 2018.

Hotel distribution business RoomIt by CWT saw particularly good results, booking an average of 30 rooms each minute and achieving an increase of 12.8 per cent in revenues.

Related Link: Carlson Wagonlit’s RoomIt unit is growing fast

Distribution

Eight myths about OTAs

Mar 27, 2019 / OTAs
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Shutterstock

Booking.com selling a lot and being “your main channel” is very different from “Booking.com being your best customer”. In fact, they have little to do with one another.

In recent years, the hotel sector has internalised and accepted a number of statements about OTAs that are imprecise at best, if not completely false. These “urban myths” prevent us from seeing reality as it is and in many cases cause us to make the wrong decisions.

Nobody is questioning the idea the OTAs contribute value and are essential tools for online marketing. But that does not stop many of the comments on the benefits of OTAs from being too generous, if not false.

Technology

Booking.com rolls out improved BookingButton

Mar 27, 2019 / BookingSuite
Bookingbutton-190327
Bookingbutton-190327

As with the previous version, all bookings that a property generates through their BookingButton are 100% commission free.

The new version is now mobile-friendly, allows for a customised look and feel, integrates with popular social media platforms, features an alternative date recommendation functionality, and supports payments in 50+ currencies.

The BookingButton is available to accommodation providers that already list with Booking.com, starting at just £10 per month.

Technology

Tim Berners-Lee laments state of the web but offers hope for travel brands

Mar 27, 2019 / Data Security
inrupt
inrupt

What was supposed to be an open and collaborative platform has been transformed, in Sir Tim Berners-Lee view, into something which manipulates people and is often not to be trusted.

For travel, he envisions storing all his data, from passport details and past purchase behavior to food preferences, previous trip highlights and images, on a Solid Pod.

Trusted travel companies would then be given access to the data, could combine it with other knowledge information such as demographics, and come up with trip recommendations.

In addition, apps storing the data would be compatible, from a technological point of view, with apps allowed to access it, as both would be developed using the Solid platform.

Reputation Management

Five examples of hotel managers responding like stars

Mar 27, 2019 / TrustYou (sponsored)
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Shutterstock

If the thought of addressing guest feedback still keeps you up at night, why not get some inspiration from some of the best?

Responding to reviews should be a breeze now, after getting through the simple guides on properly replying to positive and negative reviews.

TrustYou provides five examples of hotel managers responding like stars. Make sure to pay extra attention to the tried and true strategies that were used in these cases, since they are known to make a positive impression.

Products & Services

Guest experience vs. guest engagement: Which matters most?

Mar 27, 2019 / Runtriz (sponsored)
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Shutterstock

Experience and engagement are frequently used interchangeably and, as a result, they often get conflated.

However, they are two different things and only by teasing out their differences and the way they affect each other can we understand how to make both better.

Guest experience is by definition the “process or fact of personally observing, encountering, or undergoing something.” In addition to the physical experience of staying at the property and issues like whether or not housekeeping is responsive to your request for extra towels or room service takes 20 minutes too long to arrive, guest experience also includes every touch point along the path.