Distribution

China travel industry could see two giants go head-to-head

May 27, 2019 / Fliggy
Fliggy
Fliggy

When you’ve been at the top of your game for so long, sooner or later a competitor will try and challenge your spot on the throne, which is exactly what China tech powerhouse Alibaba is trying to do to leading travel services provider Ctrip.

Alibaba’s travel unit Fliggy is taking aim at a niche market share composed of millennials, digital technology, and premium services. It will be a hefty task to try and unseat the travel sector champion Ctrip, which boasts he largest consolidator of hotels in volume of rooms booked, covering over 500,000 hotels in China and 750,000 worldwide.

That’s just the tip of the iceberg for Ctrip. The company also offers air, rail, bus, and other transportation services with China and globally, offers vacation packages and tours, insurance, visa services, and attraction tickets.

Market Data

China: Huge potential in customized travel for growing affluent segment

May 27, 2019 / China
Shutterstock
Shutterstock

Ctrip and the China Outbound Tourism Research Institute have released some insight on the potential for high-net-income traveler market.

The OTA sees huge potential for the segment and launched a platform specifically for high-net-income travelers in March as part of its Customized Travel unit. Ctrip says that orders on the Customized Travel unit increased 180% in 2018.

According to the research, travelers most likely to book the high-end travel tend to be women or couples aged 31 to 40 years old. Ctrip's data shows an average spend per person on a high-end customized travel package of $3,410 compared to $790 for a standard package.

Report: Chinese high-end outbound customized travel

Products & Services

Oyo Rooms ties up with Ctrip for further expansion into China

May 27, 2019 / OYO
OYO Rooms
OYO Rooms

Oyo Rooms has partnered China's largest online travel aggregator Ctrip.com to extend its offerings to travellers.

As part of the partnership, Oyo and Ctrip will collaborate across multiple areas of business, including demand generation by providing access to customers of both brands, online-to-offline services integration, data operation and branding.

The Oyo-Ctrip tie-up will enable both the brands to leverage their synergies while offering everyday travellers easy access to good-quality affordable living spaces, Oyo Rooms said in a statement.

Related: Oyo CEO shares plan for making the ‘most-loved’ brand

Distribution

Airbnb is no longer cornering the market on short-term rentals

May 27, 2019 / Airbnb
Airbnb
Airbnb

Airbnb has been focusing on expanding its reach as it strives to become an end-to-end travel platform.

In 2018, the company marked its 10th anniversary by introducing collections, tiers and additional property types. At this time, it also hinted at plans for a loyalty program, Superguest, but the company has since gone back to the drawing board on this project.

Further, Airbnb increased listings of boutique/independent hotels, more than doubling the number of rooms available at traditional lodging operators (including boutique hotels, B&Bs, hostels and resorts) in 2018.

Related: What even is Airbnb anymore?

Digital Marketing

Instagram ruined travel. A new generation of influencers is trying to fix it.

May 27, 2019 / Social Media
Shutterstock
Shutterstock

Around the world, Instagram-friendly destinations are at their breaking point. Locals are protesting rapidly-rising rents driven by demand for Airbnbs and streets crowded with aspiring influencers.

Average social media users are feeling the pressure to visit the same hotspots as their favourite influencers and replicate that sun-drenched, pastel aesthetic in return for validation in the form of likes and followers. For many travellers, the quest for the most Insta-friendly photo often wins out over exploring a city on their own terms.

But the growing popularity of a new kind of travel influencer is proof that the pursuit of sustainable, responsible travel doesn’t have to be boring or unattainably expensive.

Distribution

Four things we learned at Phocuswright Europe

May 27, 2019 / OTA Insight (sponsored)
Phocuswright
Phocuswright

The overarching topic this year was Empires on Edge, which sought to explore the rising dominance of travel brands.

In a landscape where brands have established consumer trust, leveraged large marketing spend, and aggregated content, the event asked: what next? And who next?

The event also provided a showcase and awards for a number of new and innovative startups who are looking to reinvent the travel sector.

Digital Marketing

Google Marketing Live 2019: Five insights on the future of search

May 27, 2019 / GCommerce (sponsored)
Google search 190513
Google search 190513

Every year Google Marketing Live is a showcase for the newest features, technology and direction of Google’s advertising platform.

Google not only announces the newest features coming to Google search, display and more...they hint at trends and areas in which they think you should start investing your time, technology and money for more successful marketing.

Here’s a quick list of the top things on the future of search from Google’s Marketing Live 2019.