Distribution

American Express launches new in-app restaurant booking feature

Nov 27, 2019 / F&B
American Express
American Express

Currently, this restaurant-booking feature will be available only to a portion of Amex’s Platinum Card Member base. But American Express says the plan is to roll out the feature more broadly in the months ahead.

The company says its decision to go this route was driven by customer activity. Dining is a top spending category among cardholders and the number one request through the Platinum Concierge service - a premium perk that’s like having an assistant work for you to research travel, find gifts or make dinner reservations, for example.

Resy fits in with Amex’s larger goal of providing services to cardholders that can help connect them to unique experiences, as its platform can be used to acquire reservations even at newer, hipper and hard to get into restaurants.

Market Data

What female corporate travelers want from hotel stays

Nov 27, 2019 / Guest Experience
Shutterstock
Shutterstock

More women are traveling for business than ever before, but hotels have more work to do when it comes to catering to their needs.

Speaking during a panel titled “What do women corporate travelers want?” at ITB Asia, panelists said women want to be treated like every other guest is, although safety issues should be emphasized.

Kim Liew, regional director of sales and marketing at Mandarin Oriental Group, said women don’t want to be perceived as the weaker gender that needs to be addressed.

Distribution

Hotelbeds claims to drive high value visitors to hotels

Nov 27, 2019 / Hotelbeds
Hotelbeds
Hotelbeds

More than half of bookings through global bedbank Hotelbeds are for stays of more than four nights, the company has disclosed.

And almost a quarter (24%) book stays of seven nights or more. The update came as the firm revealed that more than 60% of bookings come from international guests.

Hotelbeds works with over 60,000 travel agents, tour operators, airlines, and loyalty point schemes from 140 source markets.

Distribution

OTAs strive to reduce dependence on Google

Nov 27, 2019 / Google
Google
Google

The growing impact of search giant Google on the travel industry dominated debate at this year’s Phocuswright conference.

PhocusWright saw speaker after speaker highlight Google’s growing threat, but Opodo parent eDreams Odigeo issued the most direct warning and predicted regulation of Google was coming in Europe and the US.

Describing the search engine as the “elephant in the room”, Guillaume Teissonnière, general counsel of Europe’s largest OTA, accused it of skewing the market, changing customer behavior and stifling competition and innovation.

Related: Google’s search for its ‘next act’ is harming travel firms

Distribution

Google Eyes: More and more travelers are looking to Google

Google
Google

As Google continues to roll out new travel features that make it a convenient one-stop hub to search and book trips, hoteliers can’t afford to sit back and wait.

Online travel agencies (OTAs) have always been dominant on meta search channels such as Google but advertising your direct hotel website on Google Hotel Ads provides an opportunity for hotels to divert this traffic to their brand websites.

In other words, it allows hoteliers to own the customer and foster a direct strategy. Users are even able to ask questions through Google My Business which can be responded to by the user community at large or by hotel owners. This gives one more option for hoteliers to engage potential guests and customers directly.