Distribution

The rise of attribute based selling in hospitality

Apr 29, 2019 / Attribute based selling
Shiji Distribution
Shiji Distribution

Hotel distribution is beginning a journey of large transformation that will fundamentally change the way hotel inventory is sold.

This change has been years in the making but is beginning to gain traction only today. It is called the Attribute-Based Selling. At its core, it is a different way of bundling/unbundling hotels inventories into multiple smaller attributes, so that guests can search for specific characteristics rather than just a hotel.

This change will fundamentally shift many pieces of hotel distribution and marketing methods, but it will also require multiple levels of integration. In order to stay relevant, PMS, OTAs, and Booking Engine companies, will have to adapt and evolve with this new way of selling.

Related: Attribute-based selling comes to hotel reservation systems

Distribution

Splendia.com ceases operations

Apr 29, 2019 / OTAs
Splendia.com
Splendia.com

The company as informed its hotel partners that it stopped taking reservations as of April 23rd, 2019.

All bookings made before that date will be honoured, and hotels can still access Spendia's extranet until the last client´s check-out.

Back in March 2019, Splendia.com has merged with the Voyage Privé Group, which now decided to close its operation stating a lack of profitability.

Distribution

Choice Hotels' new 'direct approach'

Apr 29, 2019 / Choice Hotels
Choice Hotels
Choice Hotels

The campaign aims to eradicate the misconception that booking accommodation through online travel agencies is cheaper.

Choice Hotels Asia-Pac has released its new television campaign "Everything's Better When You're Direct" across Australia and New Zealand.

The ad shows a little girl asking her parents where babies from, to which her father realises he can't be direct with her but at least he can be direct when it comes to booking a family getaway.

Digital Marketing

Experts urge travel marketers to consider non-Facebook marketing efforts

Apr 29, 2019 / Facebook
Shutterstock
Shutterstock

As attitudes about Facebook shift, travel marketers should start diversifying their social media presence.

Facebook remains the platform of choice for the vast majority of travel marketers. However, public trust in the social media giant has been waning following a spate of negative headlines about data breaches, misinformation, disinformation and myriad other issues.

The platform has not seen a significant enough decline in its U.S. user base to signal that it's time for travel marketers to abandon it entirely, but now might be a good time to become familiar with another platform.

Digital Marketing

Bing Ads rebrands as Microsoft Advertising

Apr 29, 2019 / Microsoft Advertising
Microsoft
Microsoft

The new name reflects a broader focus on ad inventory, data and targeting capabilities.

The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for Microsoft Advertising, said in a blog post Monday.

It’s a bit of a back to the future move with a return to using the broader (and resurgent) Microsoft branding to signal offerings that extend beyond search inventory and search data.

Related: The evolution of Microsoft Advertising

Technology

Challenges of AI in hospitality

Apr 29, 2019 / SnapShot (sponsored)
Shutterstock
Shutterstock

When it comes to hospitality, Internet of Things (IoT) can upgrade customer service and operations tremendously

Want to know when a guest has placed their in-room dining tray out in the hall or conserve energy in guest rooms when they leave the room each time? IoT is here to solve all of these issues by simply connecting the physical assets of dining trays and room sensors to the internet.

IoT can even streamline check-in processes and guest registrations for events through facial recognition software - take Shiji’s partnership with Alibaba’s facial recognition tool Fliggy for example.

Digital Marketing

What’s on the minds of Denver’s top hoteliers?

Apr 29, 2019 / Screen Pilot (sponsored)
Shutterstock
Shutterstock

Last month, Screen Pilot and Flip.to gathered with top minds of Denver's hospitality and travel verticals for an exclusive roundtable to discuss the current state of hotel marketing.

Everyone attending HSMAI’s Digital Marketing Strategy Conference this year saw Gopi Kallayil’s fantastic “Marketing in the Age of Assistance” session. In his presentation, he called out Domino’s zero-click-to-conversion strategy and asked: “is this viable or even realistic for hotels?”.

Our roundtable guests, while excited about the idea, decided that this would never give guests enough choice; and choice is a complicated beast for certain properties.