Market Data

Despite some worrisome signs, robust travel economy expected

May 29, 2019 / USA
MMGY
MMGY

While a number of aspects of the U.S. economy could affect people's propensity to travel, economists largely believe the outlook will remain strong for the foreseeable future.

Yet some indicators, including a drop in consumers' intent to travel for leisure, have led travel marketing firm MMGY Global to predict a travel recession.

MMGY CEO Clayton Reid predicted the market will change in the next 12 to 18 months. In part, that's because MMGY is seeing some rate sensitivity in the market, typically a sign of challenges to come.

It's time to call it: We are headed for a travel recession

Distribution

Loyalty programs help hotels take back bookings from OTAs, says Accor CEO

May 29, 2019 / Accor
Accor
Accor

Airbnb 'less impactful' on hotels than OTAs, focuses on secondary cities compared to capital cities, says Sebastien Bazin.

Loyalty programmes can help hotels take back control of bookings from dominating online travel agencies such as Booking.com and Expedia, according to the CEO of Europe’s largest hotel operator Accor.

Bazin said the hotelier’s repurposed loyalty program Accor Limitless will encourage customers to book directly through hotels as opposed to booking through a third party.

Distribution

Is a consolidated world good for travelers?

May 29, 2019 / Customer Loyalty
Shutterstock
Shutterstock

As more and more travel companies endeavor to own the end-to-end traveler experience, is this consolidated world good for consumers?

Whether it’s Airbnb or hotels, everyone’s going to be competing to enrich the experience, and those that get there first with contextual technology and personalization - that’s where you have magic happen [and inspire] loyalty.

For example, Foursquare works with Airbnb to add photos to its experiences offerings and funnels content to Ctrip to help those brands deepen their connections with travelers.

Distribution

Lambus makes group trip planning easier

May 29, 2019 / OTAs
Lambus
Lambus

Lambus lets you organize your travel documents, manage expenses, plus collaborate and chat with fellow co-travelers about the trip being planned.

There are plenty of travel apps for researching flights and hotels or generally organizing your trips, but indie German developer Hans Knöechel struggled to find one that could gather all his travel-related information in one place, in addition to allowing a group of friends to collaborate on the trip-planning process.

Like TripIt and others, travel documents can be shared with Lambus by forwarding emails to a unique personal email address. The imported documents - like plane tickets or Airbnb stays - will then be made available to all group attendees automatically.

Digital Marketing

Hotel brands under attack: How to stay relevant

May 29, 2019 / Advertising
Google
Google

Google’s latest incursions on the travel sector highlight the increasing difficulties brands have in connecting directly with travelers.

Increasingly, all roads on Google lead to more Google products and toll booths. Search a destination on any device today and a Google Trips box now occupies the top of organic results. Click the link and you enter a shiny new universe that consolidates all things Google, including Maps, Flights and Hotels.

Whether it’s Google, Facebook, OTAs or metasearch, hoteliers have acquired an unhealthy dependence on performance marketing: paying intermediaries to generate clicks and bookings.

Digital Marketing

Top 5 things to know now in hotel digital marketing: May Edition

Shutterstock
Shutterstock

This month, the latest digital innovations include Facebook Automated Ads, new Google display opportunities, and custom graphics and illustrations making a statement in website design.

With nearly 1.3 billion people living with some sort of vision impairment, accessibility across channels grows in importance to hotel brands.

While there’s no magic way for search engines to make your images and videos accessible, there are a few things you can easily incorporate into your content development and online advertising strategy to make sure everyone understands the content they discover.

Digital Marketing

Cendyn and MS+ CT Hospitality partner

May 29, 2019 / Cendyn (sponsored)
Shutterstock
Shutterstock

This new partnership between MS+ CT Hospitality and Cendyn will empower hoteliers to acquire new guests as well as drive loyalty with existing guests.

MS+ CT Hospitality started from two passionate hospitality industry professionals who had an objective to match the world’s top experts in the industry with every hotel. Their unique expertise of the market allows hotels to optimize their resources and make sure they get the best experience for every domain.

Cendyn’s eInsight CRM is a guest intelligence and marketing automation CRM solution that can easily handle complex interfaces, drive loyalty and leverage real-time data to provide personalized one-to-one communications for every guest.