Distribution

eDreams Odigeo urges investors to stick around

Aug 29, 2019 / eDreams
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Shutterstock

eDreams believes it has developed a long-term recipe for success but needs time to realize those gains.

Like its fellow European online travel agency lastminute.com, eDreams Odigeo has been trying to diversify its revenue stream away from a reliance on flight-only sales. After all, it’s a low-margin business and there’s only so far that can take you in today’s sophisticated consumer environment.

EDreams’ big plan is its subscription service, called - somewhat unimaginatively - Prime. It had been quietly testing the operation for a couple of years before going public earlier this year.

The firm said it now had 325,000 subscribers, an 8 percent increase on the previous quarter. The product, which includes discounts and a range of other perks, is on offer in four markets of Spain, Italy, Germany, and France with the price ranging from $44 (€40) to $83 (€75) for a year.

eDreams ODIGEO: First Quarter Financial Results

Technology

Mews grabs $33M to modernize hotel administration

Aug 29, 2019 / Mews
Mews
Mews

Mews believes it’s time to rethink how hotels work in a more modern digital context, especially on the administrative side.

Mews is a cloud-based system that automates a lot of the manual tasks, like room assignments that hotel staff at many hotels often still have to handle as part of their jobs. The company believes by freeing the staff from these kinds of tedious activities, it enables them to concentrate more on the guests.

It also offers ways for guests and hotels to customize their stays to get the best experience possible. Valtr says this approach brings a new level of flexibility that allows hotels to create new revenue opportunities, while letting guests choose the kind of stay they want.

From a guest perspective, they could by-pass the check-in process altogether, sharing all of their registration details ahead of time and getting a pass code sent to their phone to get into the room.

Products & Services

Independents: Be even savvier and thorough than before

Aug 29, 2019 / Independent Hotels
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Shutterstock

With metrics floundering and the economy softening, independents need to be savvier and more attractive both to guests and potential employees.

Operating without a brand in this age of slowing revenue-per-available-room growth and owners being lured in by both brands and soft brands is not easy, but good independent hoteliers still have a sufficient array of artillery to drive revenue to even greater heights, according to sources.

Speaking at a Hotel Data Conference panel titled “Independent but not unbranded,” panelists said the same weapons available to brands are available to independents. Revenue management—and the talent needed for it—is at the top of the list.

Distribution

5 ways independent hotels can fight for and win direct bookings

Aug 29, 2019 / Independent Hotels
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Shutterstock

Attaining direct bookings can be a tough fight, especially for independent hotels that tend to operate on tighter marketing budgets than their corporate counterparts.

The so-called “direct booking wars” have been raging for a while now as corporate hotel brands, independent hotels, online travel agencies, and Google have each tried to push customers to make transactions on their respective online and offline properties to build loyalty and drive revenue.

Independent hotels often have more to lose in these situations due to a lack of corporate backing - especially as Airbnb and VRBO usage creeps into the mainstream and achieves increased market penetration. But because of their inherently lean nature, independent hotels also have more opportunity to make swift moves to align with shifting consumer demands and changes in the market.

Digital Marketing

Why organic social media content matters for your hotel in 2020

Aug 29, 2019 / GCommerce (sponsored)
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Shutterstock

When consumers are researching hotels they often turn to social media to help make their decision, and not having a social presence could come as a red flag.

The current hotel digital advertising climate is “pay to play,” meaning that major platforms now prioritize paid advertising over organic posts, making it extremely hard for your hotel’s organic posts to gain any traction in the online marketplace.

This being said, an organic social presence is still very important in the hotel space. Here are six reasons why organic social media content is still important in the hospitality industry.