Distribution

Booking.com on where it sees opportunity for growth

May 30, 2019 / Booking.com
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Shutterstock

Where is there room for Booking.com - already one of the top players in online travel alongside Ctrip and Expedia - to grow?

According to vice president of global segments Olivier Grémillon, there’s still a sizable market out there for the online travel agency to capture, and it’s the company’s responsibility to get there.

Speaking at Phocuswright Europe earlier this month, Grémillon says for the business he’s in charge of, he’s measuring the size of opportunity for individual segments, for example homes or B&Bs, and prioritizing them with the goal of growing all of Booking.com’s accommodation offerings at scale.

Distribution

What the world's biggest OTAs have been up to

May 30, 2019 / Expedia
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According to Phocuswright's, growth rates in the world of public online travel once again slowed in 2018, but remained in double-digit territory.

The accommodation business for both Expedia and Booking remains a priority, yet each OTA's room nights grew at a more modest rate than either has been accustomed to in prior years.

Both companies remain committed to an augmented lodging booking experience with the seamless interweaving of instantly bookable rental listings.

Distribution

Hotelbeds boosts European hotels offering by 5,000

May 30, 2019 / Hotelbeds
Hotelbeds
Hotelbeds

Hotelbeds has added 5,000 European hotels to its platform which are now available to business to business travel buyers globally in the last year.

A total of 70,000 hotels are now available on the bedbank’s system in Europe, whilst at a global level over 180,000 hotels are on the platform, Hotelbeds has announced.

The network is accessed by over 60,000 travel buyers including retail travel agents, tour operators, airlines and points redemption schemes.

Distribution

Google Maps now highlights popular dishes at restaurants

May 30, 2019 / F&B
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Google Maps can now share the most popular dishes at a restaurant anytime you pull up a listing with the app.

Starting today, this works worldwide for Google Maps users on Android devices and is coming soon for iOS users.

The new feature uses machine learning to match the names of a restaurant’s most talked-about dishes with online photos and reviews to share the deliciousness alongside things like store hours and location.

Market Data

Generation Alpha playing increasing role in travel decisions

May 30, 2019 / Millenials
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Though travel marketers often talk about appealing to millennial / Gen Z consumers, new research by Expedia suggests the younger Generation Alpha are increasingly influencing travel purchase decisions.

Gen Alpha, which refers to those born after 2010, is showing more signs of influencing family travel decisions and planning than previously thought, according to Expedia Group Media Solutions’ “Generation Alpha & Family Travel Trends” study.

Although they do not make the purchases themselves, the tech-savvy generation is predicted to become the richest, longest-living and most well-educated generation by the time its numbers reach close to two billion by 2025.

Expedia: How the youngest family members are influencing travel

Revenue Management

New OTA Insight study sheds light on hotels’ Length-of-Stay strategies

May 30, 2019 / OTA Insight (sponsored)
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Shutterstock

Examining the rates of over 50,000 hotels globally, the report provides a comprehensive analysis on the number of hotels that apply a level of discounting in return for a guaranteed number of nights.

Price adjustment is an inevitable reality for the day-to-day revenue management of most hotels, due to fluctuating supply and demand.

Adding length-of-stay discount tactics to their pricing and promotional toolbox is an effective method of driving up occupancy during periods of low demand, and should be a key consideration when planning out a pricing strategy

Digital Marketing

5 psychological triggers to increase bookings on your website

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Shutterstock

When potential customers are checking out your hotel against the competition, you need every advantage you can get.

To gain a critical advantage, you need to know why people buy things beyond price. Enter consumer psychology - a branch of social psychology that studies why people buy things.

Here are 5 psychological triggers that you can use to influence your customers decision-making, forge deeper relationships, and drive more direct bookings.