Digital Marketing

10 stats on how GDPR is changing marketing tactics

Oct 30, 2019 / GDPR
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Shutterstock

Marketers are generally upbeat about GDPR, with 84% seeing its introduction as a positive development.

In the run-up to May 2018, GDPR was naturally a cause for concern amongst marketers.

Many naturally worried that compliance with stricter rules for gaining consent for marketing purposes would lead to fewer sign-ups for emails and other communications, making their jobs much more difficult.

A year on, with time to adapt to GDPR and see the results, it seems that marketers have a generally positive view.

Products & Services

Marriott partners with United to deliver baggage from airport to hotel

Oct 30, 2019 / Marriott
Marriott International
Marriott International

United Polaris customers flying between New York/Newark and London Heathrow will soon have their baggage brought straight to one of five Marriott hotels for free.

The baggage delivery program will be offered to all customers who hold a ticket in United’s Polaris business cabin on the New York/Newark to London Heathrow route, including upgraded tickets, and who are staying at select Marriott properties.

Customers can proceed through immigration and customs as normal, and follow signs for the bag drop desk in the arrivals area of London Heathrow, which will be open seven days a week from 6:00am to 12:00pm. Customers will not need to pre-register for the service.

Products & Services

Airbnb to offer animal-related travel experiences

Oct 30, 2019 / Guest Experience
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Shutterstock

Expanding into animal experiences is a next step for Airbnb, which has been promoting experiences to its users who seek more than just a place to stay.

Millennials, and millennial women in particular, crave experiences over products. Seventy-two percent of millennial women say spending on experiences makes them the happiest, according to a report called "Why Millennial Women Buy."

By teaming up with The Dodo, Airbnb can tap into a large audience, many of whom are millennials. The Dodo has almost 5 million subscribers - and has experienced triple-digit growth over the past two years. Last year, the property counted 33 million monthly views.

Technology

Adoption and developments in voice use in travel

Oct 30, 2019 / Voice Recognition
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Shutterstock

Voice technology is a natural fit for travel and likely to become as ubiquitous over time as the mobile phone that accompanies so many travelers already, according to Phocuswright’s latest travel research.

Most commonly, travelers use voice search while they're driving to find a location or get directions (many installed automobile digital consoles now accept voice commands) and when they're stationary to conduct research to find things to do or places to eat (see figure below).

As voice-enabled options become more pervasive, consumers continue to be more comfortable using voice to book travel, with 37% of U.S. consumers saying they would be comfortable doing so.

Digital Marketing

The top 5 things you need to know now in hotel digital marketing: October Edition

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Shutterstock

This month, the latest digital innovations include Google testing search results without URLs, the benefits of being GDPR-compliant, and the colors that will be making a splash in 2020 design.

Recently, Google has been testing completely removing URLs from search results in favor of only displaying the website name. After the introduction of breadcrumbs a few months ago, Google has been slowly moving away from showing full URLs, which are currently only visible to select users.

Normally, the URL shows beneath the title, which often includes the name of the website. While Google continues to test, it’s important to keep a pulse on this change. Though it is not certain if Google will adopt this change across the platform, if it does roll out search-engine-wide, your SEO team should monitor its impact on CTR and organic traffic.