TripAdvisor drops outmoded owl character from ads
TripAdvisor’s new ad campaign shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining.
Google wants industry-wide standards to balance privacy and ads personalization
The company is starting an ambitious and difficult conversation about how to preserve data-driven advertising while giving users more control.
Smarter data journeys: The tricks OTAs are already using
As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web.
The Q3 Hotel Digital Marketing White Paper
This month NextGuest Digital takes a look at alternatives to standard loyalty programs, the importance of data privacy, the continued rise of metasearch, and more.
Trade war with China projected to cost U.S. billions in lost tourism dollars
The Trump administration's bitter trade feud with China could deliver another economic blow by quashing Chinese tourism in the U.S.
Hotel sourcing in 2020: What’s really changing?
Some companies have made headlines recently by declaring traditional sourcing models dead. However, there are still some practices that will remain the same, according to CWT.
The cause and effect of slowing business travel
Global geopolitical issues apparently had businesses feeling anxious in the first half of 2019, and that impacted how much they were willing to spend on employee travel.
Attribute-based selling isn't all it's cracked up to be
Current customer behavior suggests guests aren’t likely to use attribute-based selling.
Facebook Ads for Restaurants: How to bring more revenue to your table
Facebook is a popular place for people to discover new things, like restaurants. In fact, 49% of people actually search Facebook to find new restaurants.
TripAdvisor WiFi add-on drives restaurant email marketing
TripAdvisor is offering restaurants their own custom-branded WiFi add-on so that eateries can collect contact information about customers and send them emails to generate more reviews on the travel platform and encourage repeat dining.