How hotel marketers can align better with revenue: Part 2
Hotel marketers have a hefty mandate: keep the hotel filled while maintaining the right perceptions of the brand over the longer term.
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Metasearch blues: how meta and wholesale contribute to disparity
We now see major OTAs welcoming small boutique properties, while Airbnb is expanding into the OTA business, blurring traditional boundaries in the lodging market.
OTA Insight (sponsored) ∙ DistributionMetasearch blues: how meta and wholesale contribute to disparity
This is the real rate parity issue: non-contracted inventory ending up for sale online in retail channels, pulling bookings away from direct or contracted OTA channels while also increasing customer acquisition costs.
OTA Insight (sponsored) ∙ DistributionNew OTA Insight study sheds light on hotels’ Length-of-Stay strategies
Examining the rates of over 50,000 hotels globally, the report provides a comprehensive analysis on the number of hotels that apply a level of discounting in return for a guaranteed number of nights.
OTA Insight (sponsored) ∙ Revenue ManagementFour things we learned at Phocuswright Europe
The overarching topic this year was Empires on Edge, which sought to explore the rising dominance of travel brands.
OTA Insight (sponsored) ∙ DistributionHow to get a fuller picture of your competitors' room rates
Not all room rates are created equal. As travellers, we understand this. Yet, when rate shopping as revenue managers, we can sometimes overlook this fundamental fact.
OTA Insight (sponsored) ∙ Revenue ManagementTech and techniques to maximise the hotel metrics that matter most to you: part 2
Once the right technology is in place, the next step is to operationalise the techniques that maximise results.
OTA Insight (sponsored) ∙ DistributionHow to set up an effective parity action plan: 6 points for success
A series of quarterly parity reports produced by OTA Insight has shown that parity issues are still the root cause of huge potential losses for hoteliers.
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