Loyalty in travel is not what it used to be and like many other hotel groups, Accor is looking to build an ecosystem of partnerships to engage its customers.

Loyalty Program ∙ Accor

Europe’s largest hotel group Accor and airline Air France-KLM are broadening their loyalty program by offering a dual reward scheme to their entire global customer base.

Products & Services ∙ Accor

Hotel brand CEOs and executives at the recent NYU hospitality conference laid out a broad agenda for the future of the industry, on topics from tech integration to brand proliferation.

Branding ∙ Accor

Airbnb 'less impactful' on hotels than OTAs, focuses on secondary cities compared to capital cities, says Sebastien Bazin.

Distribution ∙ Accor

Whether or not Accor is in play, it’s clear that the hotel industry as a whole is still very much in a consolidation phase.

Products & Services ∙ Accor

Accor’s economy brand is making a big push to meet guests’ demands for buzzing entertainment, hip lobbies and cutting-edge guestroom design with the launch of three room prototypes and a music and arts program.

Products & Services ∙ Accor

Accor is embracing the new era of aspirational, experiential and service-centric culture with a new lifestyle loyalty program, partnerships, marketing and experiences.

Products & Services ∙ Accor

Accor continues to expand its portfolio and is launching a new lifestyle brand in the midscale segment, TRIBE.

Products & Services ∙ Accor