Is Accor the next Starwood? What’s next for hotel mergers
Whether or not Accor is in play, it’s clear that the hotel industry as a whole is still very much in a consolidation phase.
Products & Services ∙ AccorTag
Accor
Ibis to reinvent itself with music, arts and hip design
Accor’s economy brand is making a big push to meet guests’ demands for buzzing entertainment, hip lobbies and cutting-edge guestroom design with the launch of three room prototypes and a music and arts program.
Products & Services ∙ AccorAccor CEO shares vision for company’s integral role in travel
Accor is embracing the new era of aspirational, experiential and service-centric culture with a new lifestyle loyalty program, partnerships, marketing and experiences.
Products & Services ∙ AccorAccor launches new lifestyle brand TRIBE
Accor continues to expand its portfolio and is launching a new lifestyle brand in the midscale segment, TRIBE.
Products & Services ∙ AccorAccorHotels rebrands back to Accor, rolls out lifestyle-focused loyalty program
The change was made because Accor is an "augmented hospitality" company, that has made a significant investments in home and villa rentals.
Loyalty Program ∙ Accor