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As the OTA-relationship continues to evolve, old tensions surrounding who exactly "owns" the customer are perhaps dying down, as OTAs are helping hotel chains to grow their direct business.
Distribution ∙ OTAsThomas Cook is a prime example of how digital travel ended the once iconic travel company. Yet, the entire ecosystem of travel will be as vulnerable as Cook was.
Distribution ∙ OTAsAHLA released new research that reveals online booking scams and dishonest marketing practices by fraudulent and misleading travel websites continue to deceive and confuse consumers.
Distribution ∙ OTAsThe success of online travel agencies to make consumers aware of the benefits of comparison shopping is coming back to haunt them. Travelers just don't need them as much anymore.
Distribution ∙ OTAsIn today’s evolving digital environment OTAs in Asia Pacific are facing pressure from numerous fronts – from travelers to suppliers to new players – and they must reinvent for future growth.
Distribution ∙ OTAsTwenty-five accommodation bookings sites including TripAdvisor, Airbnb, and Google alongside major hotel chains have agreed to changes secured by the UK competition watchdog.
Distribution ∙ OTAsA quartet of major online travel brands have joined forces as part of a global partnership to encourage sustainable tourism projects around the world.
Distribution ∙ OTAsThe day of the spurious digital marketing tactics employed by some of the travel industry’s most well‐known brands was never meant to last.
Digital Marketing ∙ OTAs