Online travel booking abandonment rates reach 90%
People generally take time to research travel purchases, which is why travel abandonment rates are higher than the retail average of 84%.
Digital Marketing ∙ Website DesignTag
Website Design
Why a slow website is killing your conversions
For every millisecond you shave off your site’s load time, you boost customer trust and confidence in your site.
Digital Marketing ∙ Website DesignThe hoteliers’ essential checklist for ADA compliance
To help navigate the tricky world of ADA compliance, this article from Travel Tripper offers an essential hoteliers’ checklist.
Distribution ∙ Website DesignHotels are grappling with accessibility on websites
A movement to create online and mobile presences for people with vision and hearing impairments is forcing the hotel industry to take stock of what it is doing and can do to be more inclusive.
Digital Marketing ∙ Website DesignTips for converting the uncommitted travel website visitor
A visitor’s propensity to buy in travel is at its highest when they on their third or fourth visit, but by the time they are on their tenth, the likelihood of buying is halved.
Digital Marketing ∙ Website DesignSome expert tips on hotel website design
With a good UX, your guest won’t actually need to think about how to navigate – their moves around your site will be very natural.
Digital Marketing ∙ Website DesignGoogle on how to create effective mobile landing pages for travel marketers
Research shows that when choosing a brand to travel with, an easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.
Digital Marketing ∙ Website Design