While many hotel branding companies have recently announced reforms in their rewards structures, their programs are still primarily based on a point redemption system.

Loyalty Program ∙ Horwath HTL

In this webinar, experts from leading hospitality and hotel tech companies will share their insights and strategies on how to enhance customer loyalty.

Travel Tripper (sponsored) ∙ Loyalty Program

Additionally, global room night penetration increased more than 500 basis points over the last year with World of Hyatt members representing 41% of all room bookings in the first quarter.

Loyalty Program ∙ Hyatt

Marriott understood that rebranding its loyalty program would require patience and persistence. That’s why it created an aggressive marketing plan for Bonvoy.

Loyalty Program ∙ Marriott

Forget the Chase Sapphire Reserve. As long as you’re ready to commit to a hotel loyalty program, these new offerings may be more powerful.

Loyalty Program ∙ Marriott

If you’re on the fence about whether to launch a loyalty program for your hotel or brand, consider the following pros and cons.

Loyalty Program

CEO Arne Sorenson told analysts that when it comes to taking stock of the group's 30-brand stable, "the brand that is most important is Marriott Bonvoy."

Loyalty Program ∙ Marriott

We’re in an era of copy-and-paste loyalty programs. Airline, hotel, and car loyalty programs run the conservative game of offering nearly the exact same thing that the competition delivers.

Loyalty Program ∙ Guest Experience