According to Karin Timpone, global marketing officer for Marriott International, loyal customers “stay more, pay more and cost less.”

Loyalty Program ∙ Marriott

Hotel chain expected some backlash when it rebranded its loyalty program earlier this year.

Loyalty Program ∙ Marriott

While a great portfolio of hotels remains a cornerstone of Marriott's offering, the group understands that in today's climate they must go further to keep loyal customers in the fold.

Loyalty Program ∙ Marriott

Starting this week, award night pricing in Marriott’s Bonvoy program will now shift in response to retail demand.

Loyalty Program ∙ Marriott

Marriott is set to make significant changes to the way that its Bonvoy loyalty members pay for award nights with points.

Loyalty Program ∙ Marriott

Julius Robinson, who is currently Marriott International’s senior vice president of classic premium full-service brands, might be something of a poster child for the concepts of loyalty and legacy.

Loyalty Program ∙ Marriott

New tools geared for driving engagement at Hilton have created strong growth in its loyalty program. But does Marriott also get part of the credit?

Loyalty Program ∙ Hilton

Loyalty programs have long been a feature of the hotel sector, but little evidence has traditionally supported whether they represent an operationally and financially beneficial form of investment.

Loyalty Program ∙ Asia Pacific