A recent survey of European business travellers reveals that 43% would be motivated to book a hotel with which their company has a corporate loyalty account if it guaranteed better rates.

Loyalty Program ∙ GBTA

Red Lion Hotels recently expanded its offering with the unveiling of Hello Bucks, a new digital currency that rewards all of its hotel guests - not just frequent travelers.

Loyalty Program ∙ Red Lion Hotels

The launch will be backed by a multimillion-dollar media campaign, as well as a series of experiential marketing events.

Loyalty Program ∙ Marriott

The blockchain doesn’t record personal information like the card member name and card details. Instead American Express tokenizes that data.

Loyalty Program ∙ American Express

McKinsey on how airlines have begun to rethink the way they handle redemptions and suggest some ideas on how they could reengage customers

Loyalty Program ∙ Airlines

Part of the problem with loyalty programs in a digital world is the slow speed at which they move, especially in hospitality

Runtriz (sponsored) ∙ Loyalty Program