For laser-targeted, highly personalized marketing campaigns, a fine line of demarcation exists between being considered a work of genius or an unwanted affront to personal privacy.

Personalization ∙ Guest Experience

For laser-targeted, highly personalized marketing campaigns, a fine line of demarcation exists between being considered a work of genius or an unwanted affront to personal privacy.

Personalization ∙ Guest Experience

How to give your guests what they want by knowing them well.

Cendyn (sponsored) ∙ Personalization

Cendyn will implement CRM at Apple Core’s hotels, bringing to light intuitive marketing automation and guest intelligence.

Cendyn (sponsored) ∙ Personalization

With so much data available in the hotel industry, the ultimate goal of personalizing marketing, selling and the guest stay is too large a task for it to be solely an information technology problem.

Personalization ∙ Guest Experience

To increase customer acquisition and effectively connect with target audiences, OTAs are employing unique digital solutions that elevate personalised content to the next level.

Personalization ∙ OTAs

For most smaller travel brands, even regular personalization can seem out of reach. But, with a new perspective, personalization is certainly possible.

Personalization ∙ Millenials

While technology plays a critical role on the facilitation side, the primary push for personalization is coming directly from consumers.

Personalization ∙ Guest Experience