The vast majority of marketers will abandon their efforts to personalise their marketing over the next five years, a new report from Gartner has revealed.

Personalization ∙ Guest Experience

While Americans are traveling more than ever before, revenue growth has slowed for more than 66% of hotel brands in the U.S. in the past five years.

Personalization ∙ Guest Experience

For laser-targeted, highly personalized marketing campaigns, a fine line of demarcation exists between being considered a work of genius or an unwanted affront to personal privacy.

Personalization ∙ Guest Experience

For laser-targeted, highly personalized marketing campaigns, a fine line of demarcation exists between being considered a work of genius or an unwanted affront to personal privacy.

Personalization ∙ Guest Experience

How to give your guests what they want by knowing them well.

Cendyn (sponsored) ∙ Personalization

Cendyn will implement CRM at Apple Core’s hotels, bringing to light intuitive marketing automation and guest intelligence.

Cendyn (sponsored) ∙ Personalization

With so much data available in the hotel industry, the ultimate goal of personalizing marketing, selling and the guest stay is too large a task for it to be solely an information technology problem.

Personalization ∙ Guest Experience

To increase customer acquisition and effectively connect with target audiences, OTAs are employing unique digital solutions that elevate personalised content to the next level.

Personalization ∙ OTAs