Hotels: Overcoming personalization’s creepiness factor
The hotel industry’s innovation challenge was on full display at last week’s HSMAI Digital Marketing and Strategy Conference in New York City.
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The hotel industry’s innovation challenge was on full display at last week’s HSMAI Digital Marketing and Strategy Conference in New York City.
At the 2019 HSMAI Digital Marketing Strategy Conference, hoteliers shared insights about how they get more specific and tailored marketing messages in front of potential guests.
Personalization ∙ Guest ExperienceAt a time when a number of travel and hospitality CEOs are increasingly concerned with the idea of who “owns” the customer Hilton CEO Christopher Nassetta has a slightly different take on those efforts versus peers.
Personalization ∙ Guest ExperienceHoteliers are shifting their focus from merely selling hotel rooms to becoming merchants and marketers offering access to nearly every piece of the customer travel journey.
Sojern (sponsored) ∙ PersonalizationFrom the latest applications in digital payments and virtual reality, to the way guest privacy and personalization are changing relationships between guests and hotels, here are 10 major travel trends to look out for in the year ahead.
Travel Tripper (sponsored) ∙ PersonalizationLuxury travelers want more than ever before, and hotels are borrowing a tactic used by Netflix and Amazon to keep up.
Personalization ∙ ALICEMore than ever, hoteliers have access to an incredible amount of data spread across a variety of individual systems.
IDeaS (sponsored) ∙ PersonalizationBecause of the size of the breach, many may point to the hotel sector's drive towards personalization and trigger a major rethink
Personalization ∙ Marriott