Topic
Personalization
Apple Core Hotels selects Cendyn to power CRM across hotel group
Cendyn will implement CRM at Apple Core’s hotels, bringing to light intuitive marketing automation and guest intelligence.
Cendyn (sponsored) ∙ PersonalizationIntegrating IT, marketing can improve personalization
With so much data available in the hotel industry, the ultimate goal of personalizing marketing, selling and the guest stay is too large a task for it to be solely an information technology problem.
Personalization ∙ Guest ExperienceOTAs build up customer loyalty through hyper-personalisation
To increase customer acquisition and effectively connect with target audiences, OTAs are employing unique digital solutions that elevate personalised content to the next level.
Personalization ∙ OTAsDone with excuses, time to personalize
For most smaller travel brands, even regular personalization can seem out of reach. But, with a new perspective, personalization is certainly possible.
Personalization ∙ MillenialsWhy hoteliers should jump on the personalization bandwagon
While technology plays a critical role on the facilitation side, the primary push for personalization is coming directly from consumers.
Personalization ∙ Guest ExperienceDigital hotel marketing, data security must go hand in hand
Changes in digital marketing require hotels to increase security for guest privacy and to avoid a data breach.
Personalization ∙ Data SecurityStill selling rooms? Here’s how to start selling an experience
One of the most frequently uttered hotel marketing catchphrases of recent years has been “selling experiences,” but while many marketers talk the talk, more than a few are a long way from truly walking the walk.
Personalization ∙ Guest Experience