Hotels: Overcoming personalization’s creepiness factor
The hotel industry’s innovation challenge was on full display at last week’s HSMAI Digital Marketing and Strategy Conference in New York City.
Topic
Personalization
How hotels get personalized marketing to guests
At the 2019 HSMAI Digital Marketing Strategy Conference, hoteliers shared insights about how they get more specific and tailored marketing messages in front of potential guests.
Personalization ∙ Guest ExperienceHilton: ‘We’re not trying to compete with Google, Amazon and Apple’
At a time when a number of travel and hospitality CEOs are increasingly concerned with the idea of who “owns” the customer Hilton CEO Christopher Nassetta has a slightly different take on those efforts versus peers.
Personalization ∙ Guest ExperiencePersonalization in travel marketing: Moving beyond the buzzword
Hoteliers are shifting their focus from merely selling hotel rooms to becoming merchants and marketers offering access to nearly every piece of the customer travel journey.
Sojern (sponsored) ∙ Personalization10 travel trends to watch out for in 2019
From the latest applications in digital payments and virtual reality, to the way guest privacy and personalization are changing relationships between guests and hotels, here are 10 major travel trends to look out for in the year ahead.
Travel Tripper (sponsored) ∙ PersonalizationHotel experiences are going to be increasingly personalized in 2019
Luxury travelers want more than ever before, and hotels are borrowing a tactic used by Netflix and Amazon to keep up.
Personalization ∙ ALICETech-enabled personalization in hospitality
More than ever, hoteliers have access to an incredible amount of data spread across a variety of individual systems.
IDeaS (sponsored) ∙ PersonalizationWill Marriott data breach herald the death of personalization?
Because of the size of the breach, many may point to the hotel sector's drive towards personalization and trigger a major rethink
Personalization ∙ Marriott