With so much data available in the hotel industry, the ultimate goal of personalizing marketing, selling and the guest stay is too large a task for it to be solely an information technology problem.

Personalization ∙ Guest Experience

To increase customer acquisition and effectively connect with target audiences, OTAs are employing unique digital solutions that elevate personalised content to the next level.

Personalization ∙ OTAs

For most smaller travel brands, even regular personalization can seem out of reach. But, with a new perspective, personalization is certainly possible.

Personalization ∙ Millenials

While technology plays a critical role on the facilitation side, the primary push for personalization is coming directly from consumers.

Personalization ∙ Guest Experience

Changes in digital marketing require hotels to increase security for guest privacy and to avoid a data breach.

Personalization ∙ Data Security

One of the most frequently uttered hotel marketing catchphrases of recent years has been “selling experiences,” but while many marketers talk the talk, more than a few are a long way from truly walking the walk.

Personalization ∙ Guest Experience

There’s nothing that makes a stay feel less personalized than poor attempts at personalization.

Personalization ∙ Guest Experience

The hotel industry’s innovation challenge was on full display at last week’s HSMAI Digital Marketing and Strategy Conference in New York City.

Personalization ∙ Guest Experience